
Top 40 Bestselling Case Authors 2019/20
No. 30 Bestselling Case Author 2019/20 | ||
|
Nirmalya's top bestselling cases |
Zara: Responsive, High Speed, Affordable Fashion
Zara in China and India |
Meet Nirmalya |
Nirmalya has worked with more than 50 Fortune 500 companies in 60 different countries. He has served on several boards of directors, including ACC, Bata India and UltraTech Cement. His recent cases, Amazon and Walmart on Collision Course and Starbucks China: Facing Luckin: A Local Disruptor focus on competitive strategy, digital transformation, and omni-channels.
Nirmalya’s nine books, nine Harvard Business Review articles, and many other academic articles have gathered more than 20,000 Google Scholar citations. He is one of the world’s leading thinkers on strategy and marketing and was included in Thinkers50 (the biannual listing of the top 50 management thinkers in the world). He is also included in the 50 Best Business School Professors (Poets & Quants) and 50 Most Influential Business School Professors (mbarankings.com). |
Key quote |
![]() “In writing a case, I take the instructor and student perspectives and ask how this case will lead to a transformation of beliefs on the part of the students. An exciting company or dilemma is of primary importance. It should be easy to consume for the reader, so no complicated words, repetition, or superfluous materials. The case should have simple exhibits. “Finally, there should be a good teaching note as faculty hate to adopt a case without one. I’m not sure how many cases I’ve sold in total, but each one is a learning moment that I’ve helped to create. That is the payback.”~ Nirmalya Kumar |