
Top 40 Bestselling Case Authors 2019/20
No. 33 Bestselling Case Author 2019/20 | ||
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Urs's top bestselling cases |
Axel Springer and the Quest for the Boundaries of Corporate Responsibility
Motors for Munchao |
Meet Urs |
He has directed and taught in numerous executive education programmes for customers such as Airbus, Axel Springer, British American Tobacco, Coca-Cola, Deutsche Telekom and McDonald's. He has served as a tutor for The Case Centre on teaching and writing workshops since 2014. Urs’ teaching and research activities focus on business ethics and corporate social responsibility. In particular he is interested in how managers in real life do and/or should take decisions with moral dimensions. He is a passionate advocate of the case method and is a bestselling and award-winning case author. His commitment to case teaching was recognised earlier this year when he won The Case Centre's Outstanding Case Teacher competition. |
Key quote |
![]() "At a graduation event an Executive MBA student said to me: ‘You are evil: Your cases don’t have solutions and we couldn’t just google for what the organisations did in order to make smart comments in class.’ And if that is evil - I will take that as as the biggest possible compliment for my case writing.” ~ Urs Mueller |