Top 40 Bestselling Case Authors 2019/20

Anna Frisch at Aesch AG: Initiating Lateral Change
Anna Frisch has tried to initiate change at Aesch AG, a large global provider of medical devices for the health care industry. As marketing director, she has identified major shifts in German health care that demand that Aesch changes its ways of approaching customers. The short case study is set when Anna realizes the failure of her change initiative. The case discussion allows analysis and discussion of her various mistakes and is supported by a 6-minute video showing Anna reflecting on events.

Axel Springer and the Quest for the Boundaries of Corporate Responsibility
The case deals with the quest for boundaries of corporates' social and environmental responsibility. The publishing house Axel Springer AG serves as good example as the case poses the question where the responsibility of a company might start or end in a given context and what action it ought to take in this regard. It examines how much responsibility Axel Springer might have for its supply chain: how far and how deep down the supply chain does or should responsibility of a corporation reach? On what facts does this responsibility depend?

Motors for Munchao
The case study describes the joint venture negotiation between Mr Hartmut Holgebretsen, vice president of sales at Euroland Motors, in the English-speaking country of Norland (in North-West Europe), and Mr Wu Chang, deputy president at Munchao Motors Import (MMI) in the country of Munchao (East Asia). The case serves as information for a negotiation exercise which, alongside two supplements, encourages discussion on (a) business issues, (b) cross-cultural issues, and (c) ethical issues. This leads the students to realize the interrelatedness of these three dimensions and the fact that the involved parties can negotiate on all three levels.

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