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Top 40 Bestselling Case Authors 2019/20

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No. 36 Bestselling Case Author 2019/20
Eric Van den Steen

Eric Van den Steen
Royal Little Professor of Business Administration
Harvard Business School

Eric's top bestselling cases

CasesTesla Motors
In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car - the model S - to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the sceptics and becoming the first US company to enter the car industry with a mass-produced car since World War Two and the first to successfully launch a fully electric car. Or was it not?

SoundCloud: Subscription Streaming?
SoundCloud, a music platform that offered music artists the opportunity to share music with each other and a wider audience, had grown from a start-up in 2007 to boasting the greatest number of listeners behind YouTube by January 2014. It was widely used by emerging and established artists across 200 countries. The business, however, had an uncertain revenue model and faced legal challenges from the established record labels. The co-founders consider whether they should shift their business model and enter the field of mainstream music streaming.

Red Bull (A)
Despite facing giants like Coke, Pepsi, and Budweiser - with obvious potential sources of competitive advantage - Red Bull had established itself as the US market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed it in volume. The case considers judo strategy both from the perspective of a small player (when up-start Red Bull faces Coke, Pepsi, and Bud) and as a large player (when market leader Red Bull faces up-start Monster).

Meet Eric

BiographyEric Van den Steen is the Royal Little Professor of Business Administration at Harvard Business School, where he teaches strategy. His teaching and research focuses on the fundamentals of strategy and competitive advantage, the role of leaders in strategy, and the interaction between strategy and organisation more broadly.

Professor Van den Steen has taught in several HBS executive education programs, including the Program for Leadership Development, Leading Change and Organizational Renewal, and Building and Sustaining Competitive Advantage. Prior to joining the Business School, he worked as a consultant at Arthur D. Little and McKinsey & Company, and was on the faculty of MIT. Over his career, he has authored a high number of cases, journal articles and book chapters.

Key quote

"As a case user I really appreciate cases that are an engaging read in and of themselves. That largely depends, of course, on the setting and the question. But conciseness, careful writing, and the occasional fun fact or interesting story help a lot. So I try to follow that same approach in my own cases."

~ Eric Van den Steen


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