
Top 40 Bestselling Case Authors 2019/20
No. 38 Bestselling Case Author 2019/20 | ||
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Dominique's top bestselling cases |
Kimura KK: Can This Customer Be Saved?
Relaunching the Alpina Brand: High Precision Watches Since 1883 |
Meet Dominique |
He has served as IMD President and Nestlé Professor from July 2010 until the end of 2016. He was also previously the director of the IMD MBA (Master of Business Administration) and PED (Program for Executive Development). Dominique has directed customised programmes for companies such as Groupe SEB, Panasonic, and Japan Tobacco International. He has extensive teaching, consulting and research experience in the areas of marketing and international strategy both in Europe and in Asia, particularly in the area of brand management, customer orientation and communications strategy.
He has worked as a consultant and management educator with a large number of international companies including: Coca Cola, CPW, Danone, DSM, Jardine Matheson, Nestlé, Novo Nordisk, Philips and Uponor. His current research focuses on brand management, and he has been widely published in more than 100 books, articles and cases, including the Financial Times, European Business Forum and MIT Sloan Management Review. |
Key quote |
![]() "I was introduced to the case method thanks to a number of leading colleagues at IMD (including Kamran Kashani and Peter Killing, among others) who are masters in case writing and teaching. "Among many things, I have always been impressed by the impact that good cases can have on executives. Here’s just one example: recently, at Hong Kong Airport, I met an IMD alumnus who had studied at IMD some 20 years ago and who could still remember a case I had used in one of my marketing classes! I doubt that a lecture would have had the same impact.”~ Dominique Turpin |