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Top 40 Bestselling Case Authors 2019/20

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No. 39 Bestselling Case Author 2019/20
Antonio Dávila

Antonio Dávila
Professor of Entrepreneurship and Accounting and Control
IESE Business School

Antonio's top bestselling cases

Cases Citibank: Performance Evaluation
Citibank has introduced a new, comprehensive performance-scorecard system. A regional president struggles with a tough decision: how to evaluate an outstanding branch manager who has scored poorly on an important customer satisfaction measure. This case provides a scoring sheet to be completed by the reader and an explanation of the ramifications of the decision for the business's strategy.

Compagnie du Froid, SA
The owner of an ice cream company must evaluate the performance of three regional businesses. To do the analysis, students must flex the budget by seasonal temperature; calculate revenue, volume, price, and efficiency variances; analyze the effects of transfer prices; and calculate return-on-investment. In addition, the owner considers how to set strategic boundaries and how to compensate his managers.

Siebel Systems: Organizing for the Customer
Siebel Systems is one of the fastest growing companies in America. Tom Siebel, the company's founder, has organized the business to accommodate growth and focus on the customer. Innovative information technology systems and clear accountability prove to be essential to this new approach to organization design. For example, a new employee must successfully pass an online test to demonstrate her understanding of Siebel's management systems and practices.

Meet Antonio

BiographyAntonio Dávila is Professor of Entrepreneurship and Accounting and Control and holder of the Seat Chair of Innovation at IESE Business School. Prior to joining IESE in 2006, he was part of the faculty at Stanford University’s Graduate School of Business and still teaches there periodically. He has also been a visiting professor at Harvard Business School.

His teaching and research interests focus on the growth of start-ups, innovation management, sports management and management control. In 2005, he was awarded IESE’s Research Excellence Award. He was also granted the Ramón y Cajal Scholarship awarded by the Spanish government (2004). He is the co-author of Landscape Monitor (2017), The Innovation Paradox (2014), Making Innovation Work: How to Manage It, Measure It, and Profit from It (2006) and Performance Measurement and Management Control Systems to Implement Strategy (2000).

He is also a prolific author of cases. He has developed teaching cases with companies such as Checkpoint, Logitech, Siebel Systems, CitiBank and Salesforce.com. One of his latest cases is La Liga's RCD Espanyol: Analyzing the Economics of Soccer Games. He has also contributed to several book chapters and published various research articles in academic journals including The Accounting Review, Academy of Management Journal, California Management Review and Harvard Business Review.

Key quote

"Case writing has many benefits. A good case has an interesting challenge for the reader and grounds the discussion to learn about concepts and mental models. But cases are also great learning experiences. I have learned from every company I have worked with on a case. They are the basis for many of the research projects that I have undertaken. Good cases go beyond the original issue that you want to illustrate to more subtle discussions that open new perspectives that participants did not consider." 

~ Antonio Davila


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