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Top 40 Bestselling Case Authors 2019/20

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No. 5 Bestselling Case Author 2019/20
David B. Yoffie

David B. Yoffie
Max and Doris Starr Professor of International Business Administration
Harvard Business School


David's top bestselling cases

Cases Cola Wars Continue: Coke and Pepsi in 2010
The most intense battles of the cola wars were fought over the USD74 billion CSD (carbonated soft drinks) industry in the United States where the average American consumes 46 gallons of CSD a year. However, from the late 1990s, US CSD consumption started to decline. How can Coke and Pepsi ensure sustainable growth and profitability?

Apple Inc in 2015
The end of 2014 was groundbreaking for Apple, as they enjoyed the most profitable quarter of any firm in history. But with Apple’s growth increasingly dependent on the iPhone, could new CEO Tim Cook keep the company at the forefront of the smartphone market, while pushing ahead with other products?

Mobileye: The Future of Driverless Cars
Mobileye, an Israeli company, was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most exciting companies in the race for the driverless car. After going public in August 2014, the company looked set to become the de facto standard for vision-based autonomous and ultimately self-driving cars. This case explores the company's competitive position, the challenges of sustaining its advantages in a highly competitive industry, and how it should work with Google, the publicly perceived industry leader.

Meet David

BiographyDavid is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, David has chaired the HBS Strategy Department, the Advanced Management Program, Harvard's Young Presidents' Organisation program, and now chairs Harvard’s YPO Gold program as well as the Competing in the Age of Digital Platforms Program for executives.

From 2006-2012, he served as Senior Associate Dean and Chair of the HBS executive education programmes. During his tenure, executive education revenues grew almost 75%, classrooms were opened in Shanghai and Mumbai, a new executive education building complex was launched, and HBS emerged as the highest rated and largest business school in executive education in the world. David currently teaches an elective MBA course on strategy and technology.

Key quote

Case writing and case teaching have two important advantages for teaching MBAs:  first, writing a case can give you a deep understanding of managerial problems. Appreciating theory while discovering its limitations is a wonderful learning experience for a professor.

Second, teaching a case to well-prepared students can be one of the most gratifying experiences for a professor in the classroom. You can see the learning and engagement unfold as the discussion evolves.”

~ David B Yoffie


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