
Top 40 Bestselling Case Authors 2019/20
No. 6 Bestselling Case Authors 2019/20 | ||
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Chan & Renée's top bestselling cases |
The Evolution of the Circus Industry (A)
Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth |
Meet Chan and Renée |
They are co-authors of Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (Hachette, 2017). Blue Ocean Shift is a New York Times Bestseller and a #1 Wall Street Journal Bestseller, and is already being published in over 30 languages. Their first book, Blue Ocean Strategy (2005) is recognized as one of the most iconic and impactful strategy books ever written. It has sold over 4 million copies and is published in a record-breaking 46 languages. It is a bestseller across five continents. Chan and Renée are both Fellows of the World Economic Forum. They have received numerous academic and management awards around the globe. For more on these authors and their recent work, see www.blueoceanshift.com. |
Key quote |
![]() “We are thrilled to be recognised as among the top ten bestselling case writers in the world. A warm thank you to The Case Centre for this prestigious recognition. “Our research on blue ocean strategy and blue ocean shift has brought to our attention exciting companies from around the world. It is with great pleasure that we and our outstanding team of Institute Executive Fellows and Researchers at the INSEAD Blue Ocean Strategy Institute have been able to explore some of these in thought-provoking cases, teaching notes, and firsthand original theory-based videos, which we invite everyone to check out.” ~ W. Chan Kim & Renée Mauborgne |