
Top 40 Bestselling Case Authors 2019/20
No. 8 Bestselling Case Author 2019/20 | ||
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Pierre's top bestselling cases |
Parfums Cacharel De L'Oreal 1997-2007: Decoding and Revitalizing a Classic Brand
L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai |
Meet Pierre |
After teaching branding for 20 years, Pierre is now focusing on how food marketing, and particularly Epicurean Nudging can help align health, business, and the pleasure of eating. He has developed three new cases studies on the food and well-being markets: Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-Based Budgeting; Candy Crush? Aligning Health, Business, and Pleasure in the Chocolate Industry; and The Carrot Rewards Wellness App: Innovating in the Behavior Change Market. At INSEAD, Pierre teaches brand management in the MBA, EMBA, and executive education. In 2017, he received the Dominique Héau award for inspiring education excellence at INSEAD. He was voted the best MBA elective course teacher by MBA students and has received the Dean’s Commendation for Excellence in teaching every year since its inception. |
Key quote |
![]() “Here are the three things that I say when people ask me why I love case writing (and sometimes even when they don’t ask!):
~ Pierre Chandon |