AESE Case Writing Competition winners


First prize

Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture
Debapratim Purkayastha
ICFAI Business School (IBS)
Ref 414-034-1

Second prize

Kawasaki Ninja 250R: Heading for Success through Product Strategy, Blue Ocean and Brand Leveraging
Robert A. Butarbutar and Tegas Adi Prasanda
BINA Nusantara University

Special merit award for best case about a Portuguese company

Ramiro Martins and José Manuel Valentim


First prize

Corporate Entrepreneurship and Innovation at Google, Inc.
Debapratim Purkayastha and Adapa Srinivasa Rao
IBS Hyderabad
Ref 414-033-1

Second prize

Hamburguesa Nostra.
Antonio Villafuerte
I.I. San Telmo


First prize

NCC Construction Danmark (A): Back to Profitability and NCC Construction Danmark (B): Transforming the Industry
Bala Chakravarthy and Sophie Coughland
Ref IMD-3-2202 and IMD-3-2203

Second prize

The Pedigree® and Whiskas® Club
Ramiro Martins and Eurico Nobre
AESE Business School
Ref 512-059-1


First prize

Hamburguer Gourmet: A Local Phenomenon or the "Not So Fast Food" Global Revolution
Nuno Afonso Mello Ribeiro
Santander Totta, Portugal

Second prize

Paris-Pitesti: How the Dacia Logan is Changing the Innovation Rules in the Automotive Industry
Anna Dubiel and Amit Krukeja
WHU - Otto Beisheim School of Management, Germany
Ref 310-100-1

Honourable mention

Sonae MC: When Lean Comes to Service
Rui Soucasaux Sousa and Sofia Salgado Pinto
Universidade Católica Portuguesa, Portugal
Ref 611-016-1


First prize

A Grand Entrance? Li Ning's Emergence as a Global, Chinese Brand
Johannes Meuer and Barbara Krug, Rotterdam School of Management
Lori di Vito, Manchester Business School
Ref 310-138-1

Second prize

How to Build and Manage a Global R&D Centre - The Case of General Electric (GE) in India
Anna Dubiel
WHU - Otto Beisheim School of Management
Ref 309-039-1

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