CEEMAN & Emerald Case Writing Competition Results

Discover more about this competition at www.ceeman.org/competitions-awards/case-writing-competition

2020

First place

Biotronik: Bypassing the Commodity Trap of Medical Devices in South African Healthcare
Geoff Bick and Stephanie Barden
University of Cape Town, Graduate School of Business, South Africa

Second place

Peebuddy: Ladies, It’s Time to Stand-Up
Neena Sondhi, International Management Institute, New Delhi
Rituparna Basu, International Management Institute, Kolkata

Second runner-up

Sustainable Growth in Times of Crisis: L'Oréal Russia
Daniil Muravskii, Snezhana Muravskaia, Elena Romanova, and Valeria Kudinova
IBS-Moscow, RANEPA, Russia

2019

First place

Drink The Duchess: Marketing Challenges and Opportunities Encountered when SMEs Internationalize
Geoff Bick and Fran Heathcote
Graduate School of Business, University of Cape Town, South Africa 

Second place

It's Everybody's Business, Period.
Sadaf Taimoor and Mahnoor Hameed
NUST Business School, Pakistan

Third place

United to Innovate: Grameen Veolia Water
Anne-Claire Pache and Kevin Andre
ESSEC Business School, France

2018

First place

WinChannel’s Digital Gambit to Revitalize Rural China
Liman Zhao, Peter Moran and Daniel Han Ming Chng
China Europe International Business, China

Second place

In the Uncertain World of Qontrac International: Navigating Through Family, Growth and Succession Management Challenge
Virginia Bodolica, Martin Spraggon and Diantha D’Costa
American University of Sharjah (UAE) and Mohammed bin Rashin School of Government (UAE)

Third place

Advantech: Evolution of Its IoT Ecosystem Strategy
Liman Zhao, Guo (Ginkgo) Bai and Zhenrong (Edison) Wang
China Europe International Business, China

2017

First place

Codezin: Braving the Startup Storm
Gaurav Gupta, Shounak Pal and Indranil Biswas
Indian Institute of Management Lucknow, India

Second place

From Asia to Africa: The International Expansion of Hon Chuan Enterprise
Allan K. K. Chan and Caleb Chen
Hong Kong Baptist University, Hong Kong

Third place

Smokey Tours: The Other Side of Manila
Andrea Santiago and Fernando Martin Roxas
Asian Institute of Management, Philippines

2016

First place

Zoona Mobile Money: Investing for Impact
John Bazley, Ms Cynthia Schweer Rayner and Mrs Aunnie Patton Power
University of Cape Town, South Africa

Second place

Mio Amore: Surviving Brand Change in Transition Economy
Dr Nimruji Jammulamadaka, Professor Prashant Mishra and Associate Professor Biswatosh Saha
Indian Institute of Management Calcutta, India

Third place

Trashy Bags: Sustainability Crisis of A Sustainable Business
Professor Mathew Tsamenyi and Ms Nana Yaa Antwi-Gyamfi
China Europe International Business School and China Europe International Business School, Africa Campus, Ghana

2015

First place

Returpack: The Integrator of the Beverage can Recycling Process
Dr. Peter Moricz and Associate Professor György Drótos
Corvinus University of Budapest, Hungary

Second place

Osklen: The Aesthetics of Social Change
Dr Kim Poldner, Institute for Organizational Psychology, University of St. Gallen, Switzerland
Dr Olga Ivanova, ICN Business School, France
Dr Oana Branzei, Ivey Business School, Canada

Third place

Preserving the Delicate Balance to Manage a Thriving Business in South Africa – the Adventure of OneLogix
Dr Jenson Chong-Leng Goh, SIM University, Singapore 
Professor Adrian Saville and Dr. Caren Scheepers, GIBS, University of Pretoria, South Africa

2014

First place

Painted Into a Corner: Managing the Virtual Sales Team at ColorPlus Industries
Ms Monika Nadj, Student and Dr Zoltan Buzady, Professor
CEU business School, Hungary

Second place

Mastering the Art of Managing a Conglomerate Business Empire in Myanmar
Dr Jenson Chong-Leng Goh, Mr Manohar SabnaniAssociate Professor Gee Kwang Randolph Tan and Ms Siew Peng Tan
SIM University, Singapore

Third place

The Love-smitten Director: Workplace Romance or Sexual Harassment?
Professor June M. L. Poon
UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Malaysia

2013

First place

Customer Retention at Hyundai Motor India Ltd
Rik Paul and Debapratim Purkayastha
IBS Hyderabad, IFHE University, India. 

Second place

Infosys Limited: Is It Still the Indian IT Bellwether
Meenakshi Nagarajan
NIILM CMS, India

Third place

Tara Trade: A Marketing Challenge in Lebanon
Nisreen Bahnan and Dr. Gina Vega
Salem State University, USA

2012

First place

Thai Beverage Public Company Limited: Thailand Leader, Global Challenger
Amonrat Thoumrungroje, Assumption University, Thailand
Olimpia Racela, Mahasarakham University Business School, Thailand

Second place

An Old Bank in a New Country: Restructuring Nile Commercial Bank of South Sudan
Veit Etzold, European School of Management & Technology, Germany.

Third place

Kraft Foods Argentina: The H1N1 Disparity
Susan Myrden, University of Newfoundland, Canada
Kathy Sanderson, Lakehead University, Canada. 

2011

First place

Teaching Farmers to Hunt – Developing Commercial Skills at BDO Hungary
Zoltan Buzady
CEU Business School, Hungary

Second place

Deal of the day at Cherry.ee
Katri Kerem, Estonian Business School
Estonia Dietmar Sternad, Carinthia University of Applied Sciences, Austria

Third place

FieldTurf Tarkett India: Challenges and Opportunities in New Markets
Srividya Raghavan
IBS Hyderabad, India

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