CEIBS: Global Contest for the Best China-Focused Cases

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2015 results

A total of 280 cases were submitted. After rigorous processes including blind review, group review, a nomination committee and an International Expert Panel’s review, 155 cases met the Shanghai MBA Case Library’s criteria. Two cases won the Final Award and seven cases won the Nominated Case Award.

Final winning cases

O2O Transformation in Rongchang Laundry Chain Services: Incubating an "e-Washing" Platform
Chen Weiru, China Europe International Business School
Chen Chuang,Xiamen University
Lin Ciwu, Xiamen University

One Plus: A Chinese Tech Start-up Aiming to Disrupt the Global Smartphone Market
Maseeha Qumer, IBS Hyderabad, India
Debapratim Purkayastha, IBS Hyderabad, India

Nominated Case Awards

Defying High Barriers to Entry: The Marketing Mix of 759 Stores
Ailie Tang, The University of Hong Kong
Monica Lo, The University of Hong Kong

Three Squirrels: An Online Brand’s Rapid Rise to Success
He Jiaxun, China Normal University
Wang Haili, China Normal University

LI-NING Co.Ltd: A Leading Chinese Company Stumbles
Chng Han Ming, China Europe International Business School
Zhao Ziqian, China Europe International Business School

Luxury Retailer Louis Vuitton in China: Losing Lustre or Adding Colour?
Punithavathi Srikant, Amity Research Centers, Headquarter, Bangalore, India
Ref 312-171-1
Teaching note

Ref 312-171-8

KEMET’s Chinese Integration Team
(A)(B)(C)(D)
Katherine Xin, China Europe International Business School
Zhong Jin, China Europe International Business School

World’s Largest Retailer in the World’s Most Populous Country: Wal-Mart in China
Geeta Singh, IBS Hyderabad, India

Yum! Brands in China: Facing Brand Fatigue?
Doris Rajakumari John, Amity Research Centers, Headquarter, Bangalore, India
Ref 315-264-1
Teaching note
315-264-8

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