2016 results

A total of 199 cases were submitted. After a rigorous screening process including blind reviews, group reviews, a nomination committee and International Expert Panel’s review, 87 cases met the criteria set for the Shanghai MBA Case Library. Eight cases won the Nominated Case Award. One case won the Final Award.

Final winning cases

FamilyMart: “Internet Plus” Strategy
Lin Chein, China Europe International Business School

Nominated Case Awards

Can Huawei Overcome Roadblocks in its Quest for Global Markets?
Muralldhara GV, IBS Hyderabad, India
Hadiya Faheem, Freelance Casewriter

Can Starbucks Sustain its High Prices in China?
Debapratim Purkayastha, IBS Hyderabad, India
Benudhar Sahu, IBS Hyderabad, India
S Venkata Seshiah, IBS Hyderabad, India
Trilochan Tripath, Xavier School of Management, India

From a Product Brand to a Platform Brand: The Business Logic of the Evolution of Internet Bran Handu
He Jiaxun, East China Normal University
Zhu Liangjie, East China Normal University

Midea Group: Founder-CEO Succession in a Chinese Home-Appliance Maker
Jean S K Lee, China Europe International Business School
Zhao Ziqian, China Europe International Business School
Ref 9B17C012
Teaching note
Ref 8B17C012

OFO: A Bike-Sharing Firm from Campus
Wang Rui, Peking University
Qian Liping, Chongqing University

Struggle to Balance: Supply Chain Practice of China Resources Henan Pharmaceutical Company
Zhao Xiande, China Europe International Business School
Yu Feng, Tongji University
Wang Liang, China Europe International Business School

Solar Flare: The Rise and Fall of Suntech Power Holdings
Daniel Han Ming Ching, China Europe International Business School
Zhao Ziqian, China Europe International Business School

Shenzhen SJET Supply Chain CO., Ltd.
Zhao Xiande, China Europe International Business School

Song Hua, Remain University of China
Jerry Wei, University of Notre Dame, USA
Huang Qiuping, South China University of Technology
Lu Qiang, Renmin University of China

Back to the list of case competitions