2008 EFMD Case Writing Competition winners

Click on a case title to view details and educator preview copy.

European categories

Corporate Social Responsibility

Sponsored by IE Business School
Innocent Drinks: Values and Value

Robert Brown and David Grayson
Cranfield School of Management
Ref 708-041-1


Sponsored by E M Lyon
(3 winning cases in this category)
Pacific Direct

Robert Brown and David Molian
Cranfield School of Management

Vivienne Cox at BP Alternative Energy

Herminia Ibarra and Mark Hunter
Ref 407-079-1

La Martina (A): 'Pasion Argentina'
 and La Martina (B): Selling the Passion?
Benoit Leleux, Dominique Turpin and Thomas Brochier
Ref IMD-3-1970, IMD-3-1971

Family Business

Sponsored by The Family Business Network
The Oracle of Omaha Meets the Visionaries of Galillee

Joachim Schwass, John Ward, Benoit Leleux and Colleen Lief
Ref IMD-3-1744

Finance and Banking

Sponsored by Toulouse Business School - Groupe ESC Toulouse
Standard Life: Strategic Transformation
James Gallagher, Napier University
Edward Fordyce, Holborn College

Supply Chain Management 

Sponsored by BEM Bordeaux - ISLI Global Supply Chain Management
illycaffé: Value Creation Through Responsible Supplier Relationships

Francesco Perrini and Angeloantonio Russo
SDA Bocconi

Special categories:

Emerging Chinese Global Competitors

Sponsored by EFMD
South Beauty Group: In Quest of a 'Beautiful' Growth Story

S. Ramakrishna Velamuri and Leiping Xu
China Europe International Business School
Ref 808-056-1

Euro - Mediterranean Managerial Practices and Issues

Sponsored by Euromed Marseille Ecole de Management
"POZITIF" - Bringing Music to Turkey
Alber Sabanoglu
IE Business School

Public Sector Innovations

Sponsored by EFMD
National Roads Authority - Connecting a Nation
Felicity Kelliher and Chris O'Riordan
Waterford Institute of Technology

African Business Cases

Sponsored by China Europe International Business School
Celtel Nigeria: Towards Serving the Rural Poor (A) and Celtel Nigeria: Towards Serving the Rural Poor (B)
Jamie Anderson, TiasNimbas Business School
Martin Kupp, European School of Management and Technology
Ref ESMT-309-0096-1, ESMT-309-0097-1

Indian Management Issues and Opportunities

Sponsored by Emerald Group Publishing Ltd.
Aditya Birla Group: Redesigning to Become a Fortune 500 Company

Ashok Som
Ref 306-517-1

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