2009 EFMD Case Writing Competition winners

Click on a case title to view details and educator preview copy.

European categories

Corporate Social Responsibility

Sponsored by IE Business School
Hayleys PLC (A): Focusing on Corporate Responsibility
Mark Hunter and Luk Van Wassenhove 
Ref 709-030-1


Sponsored by E M Lyon
GoApe! Live Life Adventurously
Stephanie Hussels and David Molian
Cranfield School of Management
Ref IRE8-4CS3

Family Business

Sponsored by Family Business Network
From Swords to Ploughshares: Three Generations of Family Entrepreneurship, Conflict, Transitions and Connection

Randel S. Carlock and Elizabeth Florent-Treacy
Ref 809-001-1

Finance and Banking

Sponsored by Toulouse Business School - Groupe ESC Toulouse
Feeling the Heat: Allianz and the WWF Push Financial Services Industry Action on Climate Change

Aileen Ionescu-Somers, Corey Billington and Tania Braga
Ref IMD-2-0142

Supply Chain Management

Sponsored by BEM Bordeaux - ISLI Global Supply Chain Management
Lego: Consolidating Distribution (A)
 and Lego: Consolidating Distribution (B)
Carlos Cordon, Ralf W. Seifert and Edwin Wellian
Ref IMD-6-0315, IMD-6-0316

Special categories

Euro - Mediterranean Managerial Practices and Issues

Sponsored by EFMD
Vêgê (A): Brand Repositioning in the Food Industry

Ramiro Martins, Andre Vilares Morgado and Susana Mendo
AESE - Escola de Direcção e Negócios
Ref 510-043-1

Public Sector Innovations

Sponsored by Euro-Med Marseille, Ecole de Management
Safety in Numbers: Reducing Road Risk with Danida's Multi-sector Partnership

Aline Gatignon and Luk Van Wassenhove
Ref 709-010-1

African Business Cases

Sponsored by China Europe International Business School (CEIBS)
Paving the Road to Healthy Highways: A Partnership to Scale up HIV & AIDS Clinics in Africa

Aline Gatignon and Luk Van Wassenhove
Ref 708-052-1

Responsible Leadership

Sponsored by EFMD
Tata Nano: Dilemmas in Sustainable Development

Bala Chakravarthy and Sophie Coughlan
Ref IMD-3-1947

Inclusive Business Models

Sponsored by United Nations Development Programme, Growing Inclusive Market Initiatives
Essilor's Base of the Pyramid Strategy in India

Bernard Garrette, Kamila Benkirane and Colombe Roger-Machart
HEC Paris 
Ref 308-366-1

Indian Management Issues and Opportunities

Sponsored by Emerald
(2 winning cases in this category)
Tata Motors: Becoming a Global Contender

Bala Chakravarthy, Anne Moncef and Sophie Coughlan
Ref IMD-3-1946

Fiat's Strategic Alliance with Tata

Africa Arino, Pinar Ozcan, Jordan Mitchell and Brian Hohl
IESE Business School
Ref SM-1528-E

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