2011 EFMD Case Writing Competition winners

EFMD is delighted to announce the winners of the 2011 EFMD Case Writing Competition. This year was a record for the number of entries received and the quality was exceptional high so we thank all of you who took part.

We had 14 winning cases and for the very first time with the help of our good friends at The Case Centre we selected a 'Best of the Best' category. The judges could not split the winner of the African Business Cases category mothers2mothers written by: Cynthia Schweer and Roger Strang representing Said Business School, University of Oxford and the winner of the Inclusive Business Models category WaterHealth International: Providing Safe Drinking Water to the Bottom of the Pyramid Consumers written by: Hadiya Faheem and Debapratim Purkayastha representing IBS Center For Management Research, IBS Hyderabad.We would like to warmly congratulate all of the winners and once again thank all of our sponsors of their continued support of the Case Writing Competition. www.efmd.org

'Best of the Best' winners

in association with The Case Centre

African Business Cases

Sponsored by China Europe International Business School (CEIBS)
Cynthia Schweer and Roger Strang
Said Business School, University of Oxford
Ref 312-253-1

Inclusive Business Models

Sponsored by EFMD
WaterHealth International: Providing Safe Drinking Water to the Bottom of the Pyramid Consumers
Hadiya Faheem and Debapratim Purkayastha
IBS Center For Management Research, IBS Hyderabad
Ref 810-018-1

Category winners

Corporate Social Responsibility

Sponsored by IE Business School
Walmart: Love, Earth
Craig Smith and Robert J. Crawford
Ref 712-019-1


Sponsored by EMLYON Business School
SENZ Umbrellas Taking The World by Storm
Armand Smits and Wynand Bodewes
Maastricht University
Ref 811-011-1

Family Business

Sponsored by International Family Enterprise Research Academy and The Family Business Network
Waltraud Ziervogel at Konnopke's Imbiss, Re-Inventing a Berlin Icon
Urs Mueller and Veit Etzold
ESMT European School of Management and Technology
Ref ESMT-512-0126-1

Finance and Banking

Sponsored by Toulouse Business School - Groupe ESC Toulouse
The 2008 Anheuser-Busch Inbev Deal: Successful M&A, Divestment and Financing Strategies in Harsh Times
Wouter De Maeseneire and Jonas Sandaert
Vlerick Leuven Gent Management School
Ref 112-012-1

Emerging Chinese Global Competitors

Sponsored by EFMD
A Dispute over a Pay Rise in Company F
Xin Fu and Jian Han
China Europe International Business School
Ref 411-091-1

Supply Chain Management

Sponsored by BEM Management School Bordeaux
Unilever Tea (A): Revitalizing Lipton’s Supply Chain
Unilever Tea (B): Going Beyond the Low-Hanging Fruits
Ralf Seifert, Aileen Ionescu-Somers and Tania Braga
Refs IMD-6-0327 and IMD-6-0328

Euro-Mediterranean Managerial Practices and Issues

Sponsored by Euromed Management
Becoming A Trusted Advisor
Kathryn Bishop
Said Business School, University of Oxford

Public Sector Innovations

Sponsored by Sprott School of Business, Carleton University
AquaSure: Project Finance - Victorian Desalination Plant
Pierre Hillion and Jean Wee
Ref 112-027-1

Responsible Leadership

Deutsche Telekom: A Transformation Journey (A) and (B)
Jamie Anderson and Shlomo Ben-Hur
Refs IMD-3-2150 and IMD-3-2151

MENA Business Cases

Sponsored by HEC Paris in Qatar
ELIE SAAB: Growth of a Global Luxury Brand
An Ivey Publishing case by
Nadia Shuaytos
Lawrence Technological University
Ref 9B12A023

Latin American Business Cases

Sponsored by Universidad Externado de Colombia, Facultad de Administración de Empresas
Natura: Expanding Beyond Latin America
Amitava Chattopadhyay, Betania Tanure and Nina Paavola
Ref 506-151-1

Indian Management Issues and Opportunities

Sponsored by Emerald
The Park Hotels: Designing Experience
J Ramachandran and Seema GUPTA
Indian Institute of Management, Bangalore
Ref IMB373

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