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2013 EFMD Case Writing Competition winners

EFMD has announced the winners of the 2013 EFMD Case Writing Competition. Over 200 entries from 30 countries were received and once again the quality was exceptionally high.

The winning entries represent a number of leading business schools worldwide, including INSEAD, Solvay Brussels School of Economics & Management, IMD, IE Business School, IBS Hyderabad, ESCA School of Management, Lagos Business School, Indian School of Business, Indiana University, Indian Institute of Management Calcutta, ITAM - Rio Hondo Campus, ESADE Business School, and SDA Bocconi School of Management.

The Coveted ‘Best of the Best’ award, chosen by a panel of judges, including The Case Centre’s Richard McCracken, went to IMD’s Donald A. Marchand and Anna Moncef for their case series, SMS For Life.

Find out more

w www.efmd.org

Best of the Best winner

in association with The Case Centre
SMS for Life (A)
SMS for Life (B)
SMS for Life (C)
Donald A. Marchand and Anna Moncef
Ref IMD-3-2168 SMS for Life (A)
Ref IMD-3-2169 SMS for Life (B)
Ref IMD-3-2171 SMS for Life (C)

Category winners

Corporate Social Responsibility

sponsored by Kedge Business School
Accenture Development Partnership (A) and (B)
Michelle Rogan and Christiane Bode
Ref 314-176-1 (A)
Ref 341-177-1 (B)


sponsored by EM Lyon
WooRank: Creating & Capturing Value in a European Web Start-Up
Robin Demaria, Olivier Witmeur and Paul Verdin
Solvay Brussels School of Economics & Management

Family Business

TrustedFamily: By Families, for Families, Forever…
Benoit Leleux
This case has been withdrawn from the collection

Finance and Banking

sponsored by Toulouse Business School – Groupe ESC Toulouse
Tumi and the Doughty Hanson Value Enhancement Group (VEG)
Benoit Leleux, Michel Galeazzi and Esmeralda Megally
Ref IMD-3-2299

Supply Chain Management

sponsored by Kedge Business School
Cisco Systems, INC: Supply Chain Risk Management
Maria Jesus Saenz, MIT-Zaragoza International Logistics Program (ZLC)
Elena Revilla, IE Business School

Emerging Chinese Global Competitors

sponsored by Renmin University of China School of Business
Lenovo: Challenger to Leader
Hadiya Faheem, Freelance Casewriter
G. V. Muralidhara, IBS Hyderabad
Ref 314-094-1

Euro-Mediterranean Managerial Practices and Issues

sponsored by Groupe Sup de Co Montpellier Business School
HPS, A Successful South/North Technology Transfer Model
Belhcen Lhacen and Abbitan Yoni
ESCA School of Management

Public Sector Innovations

Finding Community Solutions from Common Ground: A New Business Model to End America’s Homelessness
Howard Yu
Ref IMD-3-2289

African Business Cases

sponsored by Groupe Sup de Co Montpellier Business School
Research in Motion: Managing Channel Conflicts
Uchenna Uzo
Lagos Business School
Ref 513-041-1

Indian Management Issues and Opportunities

sponsored by Emerald Group Publishing Ltd.
Embrace (A) – (D)
Charles Dhanaraj
Indiana University
Refs 9B13M004, 9B13M005, 9B13M006 and 9B13M007
This case was published by Ivey Publishing

Responsible Leadership

sponsored by University of San Diego – School of Business Administration
SMS for Life (A) – (C)
Donald A. Marchand, Anna Moncef and Patricia Santos
Refs IMD-3-2168, IMD-3-2169 and IMD-3-2171

Inclusive Business Models

sponsored by IMD
Child in Need Institute: Non-Profit or Hybrid?
Anjan Ghosh, Sougata Ray and Indranil Biswas
Indian Institute of Management Calcutta
Ref 9B13M055
This case was published by Ivey Publishing

Latin American Business Cases

sponsored by Universidad Externado de Colombia
Mabe: Learning to be a Multinational
José Luis Rivas, ITAM – Santa Teresa Campus
Luis Arciniega, ITAM – Rio Hondo Campus
Ref 9B13M042
This case was published by Ivey Publishing

MENA Business Cases

sponsored by HEC Paris in Qatar
Roca in Egypt
Josep Franch and Marianna Sablina Kondratieva
ESADE Business School

Bringing Technology to the Market

sponsored by ESMT European School of Management and Technology
787 Dreamliner: Cleared for Takeoff?
Vitaliano Fiorillo, Raffaele Secchi and Silvia Zamboni
SDA Bocconi School of Management
Ref 613-006-1

Highly Commended Cases

The following cases have received a highly commended mention for their outstanding quality:


Laastari: Building a Retail Health Clinic Chain
Stephen E. Chick and Ridhima Aggarwal
Ref 313-045-1

Family Business

The Future of AFG: How Family Attachment Influenced Growth
Willem Hulsink, Francesco Polano and Eric Eckelmann
Rotterdam School of Management
Ref 813-011-1

Morten Bennedsen and Rolf Hoefer, INSEAD
Robert J. Crawford, RJCRAWFORD33 Sarl

Finance and Banking

Apple – Time to ‘Think Different™’ About Cash?
Wouter De Maeseneire, Thomas Deschepper and Maxime Maertens
Vlerick Business School
Ref 113-043-1

Supply Chain Management

The Loewe Group (A) and (B): A New Industrial Model and Commitment to Lean Management?
Philip Moscoso and Marina Duque

Recipes for Success – Innovating Production and Inventory Management of Pepper Oleoresin at Synthite
Sunil Chopra and Arun Saxena
Indian School of Business

Emerging Global Chinese Competitors

7 Days Inn: Operations Strategy
Gang Chen and Liang Xu
Sun Yat-sen University
Ref 9B12D023
This case was published by Ivey Publishing

Euro-Mediterranean Managerial Practices and Issues

Experience-Wine.Com: The Monte Lauro Vineyards Story
Iris Berdrow
Bentley University
Ref 9B11M121
This case was published by Ivey Publishing

African Business Cases

Vodafone in Egypt: National Crises and Their Implications for Multi-National Corporations
Urs Mueller and Shirish Pandit
ESMT European School of Management and Technology
Ref ESMT-714-0144-1

Indian Management Issues and Opportunities

It's Not Just a Cup of 'Tea': Consumer Brand Relationship
Renuka Kamath and Ashita Aggarwal Sharma
S.P. Jain Institute of Management and Research

Responsible Leadership

Skanska CS (A) – (D)
Daina Mazutis and Anna Eckardt
Ref IMD-3-2366, IMD-3-2367, IMD-3-2368, IMD-3-2369

The Alibaba Group's Corporate Values
Jean Lee, Rebecca Chung and An Jing
China Europe International Business School (CEIBS)
Ref 413-125-1

Responsible Leadership

A Tragedy in the Red Sea: Al Salam 98
Iman Seoudi and Mirette Shoeir
American University in Cairo

Warm congratulations from EFMD to all the winners and a big thank you to all the sponsors who continue to support this competition and help to make it such a success.

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