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2020 EFMD Case Writing Competition Winners

EFMD is delighted to reveal the winners of the 2020 edition of the Case Writing Competition.

The standard of teaching cases across the 17 categories was as high as ever.

During a year where educators around the world had to transition quickly to teaching and writing cases online, owing to the COVID-19 pandemic, hundreds of submissions were still made.

Eric Cornuel, President of EFMD Global, congratulated the 2020 EFMD Case Competition Winners by saying: "We are delighted to recognise innovative and impactful cases in the 2020 EFMD Case Writing Competition. With over 550 submissions this year, the cases allow for a great diversity of pedagogical objectives and raise much-needed debate that will pave a sustainable way out of the pandemic and an inclusive economic recovery. EFMD is proud to continue encouraging innovative case studies in cooperation with The Case Centre."

Richard McCracken, The Case Centre Director, said: “In what has been a challenging year of the COVID-19 pandemic, I am delighted that so many high-quality cases have been submitted to the EFMD Case Writing Competition. The Case Centre is proud to support the competition and I offer my personal congratulations to all the winners.”

Category winners

African Business Cases

Sponsored by China Europe International Business School (CEIBS)
Medical Cannabis: Afriplex’s Diversification and Integration Strategy in an Undefined Market
Stefan Christiaan Nel, Mikael Samuelsson and Sarah Boyd
University of Cape Town Graduate School of Business

Bringing Technology to Market

Sponsored by Bringing Technology to Market (BTM) Center, ESMT Berlin
SAM 100: Will Construction Robotics Disrupt the US Bricklaying Industry?
Dominique Turpin, International Institute for Management Development (IMD)
Douglas Quackenbos, University of South Carolina
Martin S. Roth, University of Charleston

Continuous Improvement: The Journey to Excellence

Sponsored by EFMD Global
Managing Lean Success: A Warehouse Balancing Act (A) & (B)
Tao Yue, Deborah Sherwood and Rene De Koster
Rotterdam School of Management, Erasmus University

Corporate Social Responsibility

Sponsored by ESC PAU Business School
SC Johnson and the Global Ocean Plastic Crisis
Syeda Maseeha Qumer and Debapratim Purkayastha
ICFAI Business School (IBS)


Sponsored by emlyon business school
Nubank: Keeping Customers Captivated and Employees Engaged
Suzanne Cordeau-Andrews, Umesh Mukhi and Beatriz M Braga

Family Business

Sponsored by Suliman S. Olayan School of Business, American University of Beirut
Family Feud at Aldi Nord
K B S Kumar and Indu Perepu
ICFAI Business School (IBS)

Finance and Banking

Sponsored by Portsmouth Business School
Fintech: Innovation Without Disruption – How Prodigy Finance Achieved Both High Growth and Social Good
Mi Ji, W Chan Kim and Renée Mauborgne

Hidden Champions

Sponsored by Hidden Champions Institute, ESMT Berlin
Shandong Moris Chemical Co Ltd: A Hidden Champion in the Brine Chemical Industry
Lucas Wang
University of Nottingham Ningbo, China

Inclusive Business Models

Sponsored by the Institute for Management Development (IMD)
Silulo Ulutho Technologies: Scaling a Social Enterprise in South Africa
James Chiswell, Geoff Bick, Warren Nilsson and Sarah Boyd
University of Cape Town Graduate School of Business

Indian Management Issues and Opportunities

Sponsored by EFMD Global
The Akshaya Nidhi Foundation – In Aid of Akshaya Patra
Anshuman Tripathy and Askhat Raj
Indian Institute of Management Bangalore

Innovative People Leadership Solutions in International Intergovernmental and Not-for-profit Organisations

Sponsored by AHRMIO
No submissions were selected for a prize. This testifies to the calibre of the competition, and we hope again to receive your outstanding case proposals for the upcoming edition!

Latin American Business Cases

Sponsored by Universidad Externado de Colombia
Internationalization at Cementos Argos
Esteban Brenes and Luciano Ciravegna, INCAE Business School
Ezequiel Reficco, EGADE Business School

MENA Business Cases

Sponsored by EFMD Global.
How Can an African Company Stand Out in the Premium Shoe Market? The Benson Shoes Case in Morocco
Imane El Ghazali and Zoulikha Maaroufi
ESCA Ecole de Management

Responsible Business

School of Business, The American University in Cairo (AUC)
Mosabi: Gathering Forces for Social Change
Rachida Justo, Caroline Tilden, Krystyna Liakh and Mona Mueller
IE Business School

Responsible Leadership

Sponsored by University of San Diego – School of Business
Daddy Lab: A Chinese Social Enterprise’s Dilemma
Daniel Han Ming Chng, Liman Zhao, Byron Lee, Peter Morna and Hellen Sun
China Europe International Business School (CEIBS)

Supply Chain Management

Sponsored by EFMD Global
Traeger Pellet Grills: Cooking up the Competition
Mark Kosoba, Ivey Business School
Simon Greathead, Brigham Young University

Women in Business

Sponsored by the Institute for Management Development (IMD)
The Dual Career Negotiation
Lara Bekhazi, Horacio Falcão and Eric Luis Uhlmann, INSEAD
Martin Schweinsberg, ESMT Berlin

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