ISB-Ivey Global Case Competition 2013

Winners

First

EVOE Spring Spa: A Positioning Dilemma
Ashita Aggarwal Sharma, Associate Professor, S P Jain Institute of Management and Research
Renuka Kamath, Associate Professor, S P Jain Institute of Management and Research
Sunil Rao, Director-Marketing, The Four Fountain Spa

Second

Reboot Systems: A ‘Frugal Innovation’ Approach to Bridge India’s Digital Divide (A&B)
Srividya Raghavan, Associate Professor, IMT Hyderabad

Special Category Winners

Marketing

Edible Agro: Creating Higher Value for Farmers in an Emerging Market
Atanu Adhikari, Assistant Professor, Indian Institute of Management, Kozhikode
Arna Das, Research Associate, National Institute of Research on Jute & Allied Fibre Technology

Entrepreneurship

To Be or Not to Be: Talent Management in a Growing Recruitment Process Outsourcing Firm
Anamika Sinha, Assistant Professor, Institute of Management, Nirma University
Biju Varkkey, Professor, Indian Institute of Management, Ahmedabad

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