Out now: Teaching & Writing Cases by John Heath

Teaching & Writing Cases: A Practical GuideIf you’re looking for a comprehensive and user-friendly guide to the case method, John Heath’s Teaching & Writing Cases, published by The Case Centre, is the book for you.

Completely updated and revised for 2015, Teaching & Writing Cases explores the basic core elements of case teaching and writing as well as the huge impact that new technology continues to make on the case method.

Case teaching

The section on case teaching offers an initial general analysis of how people learn before going on to explore the nuts and bolts of case teaching, including preparing students to learn through cases, how to guide a discussion, role playing in the classroom, and using cases in exams.

The author also takes readers through a typical case discussion, clearly illustrating how to guide students towards key learning objectives.

Technical sophistication

Teaching CasesA brand new chapter for 2015 discusses the various ways in which multimedia can be used to enhance the classroom experience for students – including those who are resistant to reading cases and are much more comfortable in the online world.

‘Learning environments and learner expectations have changed dramatically since this book was last published in 2006,’ says John in his introduction. ‘We are now dealing with a generation of students whose technical sophistication is unprecedented. We live in an online world and, love it or hate it, we have to adapt, change, and welcome the opportunities this represents. These are exciting times for the case method!’

Case writing

The benefits – and sometimes pitfalls – of new and emerging technologies are also discussed in the section on case writing. Multimedia can be used to great effect in cases, writes the author, from simply directing students to relevant websites to creating ‘virtual world’ and online cases that dispense with the need for a written case altogether.

In addition, all the basics are covered including clear explanations of field-researched and desk-based cases; how to edit a case draft; writing teaching notes; and obtaining case release. Six exercises are also included for readers to work through, helping to consolidate the knowledge they have gained.

The author

John HeathJohn Heath has an MBA from Cranfield School of Management, UK, and worked for many years as an independent management consultant. He also taught strategic management on the Leicester Business School MBA programme, which he directed for five years. His popular book, Teaching & Writing Cases, has been in continuous print since it was first published in 1998.

Teaching & Writing Cases is available from our website for £9.95/€15/$15.00. Please to make your purchase.

Find out more and order your copy today

Share this page:

Discover more


If you'd like to learn more about the case method why not take time out to participate in one of our case teaching or writing workshops?

These short, practical workshops cover topics such as:

  • what is a case and why use cases?
  • course planning using cases
  • preparing to lead a case class
  • managing the classroom process
  • the case writing process
  • developing a teaching note

Our open events are held regularly at a variety of locations worldwide. We also provide customised programmes that are often held at an institution's own site.

Find out more