Advancing the case method in Africa


As part of The Case Centre’s commitment to advancing the case method worldwide, we teamed up with AASCB and their Global Improvement Network’s (GIN) pilot program.

The GIN’s aim was to provide support and guidance to business schools in emerging countries to cultivate local talent for the longer-term goal of stimulating growth, infrastructure, and commerce for the betterment of society.

The two-year initiative ran from July 2016 – July 2018 and focused on four schools in the African countries of Uganda, Tunisia, Ghana and Liberia.

“The AACSB has made great strides in Africa, with more than 30 members on the continent, and a further five who hold our accreditation,” said Tim Mescon, Executive Vice President and Chief Officer, Europe, the Middle East, and Africa, AASCB.

“Still, we recognise that we as an industry have a long way to go to help students globally gain access to quality education, accredited or not. The GIN project reflects AACSB’s commitment to sharing knowledge and best practices that support and advance quality business education globally.”

Mark JenkinsThe University of Ghana Business School, one of the program participants, held a particular interest in case writing and teaching. After being approached by Tim about the possibility of an experienced case writer working with the West African school, The Case Centre identified one of its case workshop tutors Mark Jenkins.

With The Case Centre’s support of administrative and teaching materials, Mark ran a series of workshops in Ghana in 2017 and 2018, reviewing 20 cases from the School.

“The workshops focused on using case studies to help faculty align their teaching and research activities,” said Mark, Professor of Business Strategy at Cranfield University.

“We had a total of 70 participants in three workshops. It was a pleasure to work with such an enthusiastic and engaged group. We had a great time and a lot of fun, which is an important part of the process, there were lots of great ideas for case studies specific to Ghana and I look forward to seeing them in print in the future.”

FeatureIn addition to UGBS faculty, a number of lecturers from local institutes and colleges also attended the workshops, as the UGBS aims to spread the word of the case method.

“These workshops have been organised with the aim of building the capacity of faculty to write and teach with cases,” said Joshua Yindenaba, Professor of Finance and Dean at UGBS.

“The University of Ghana Business School deems it important to train the next generation of business leaders with cases that present them with real life scenarios and challenges.”

Elikplimi Kolma Agbloyor, Senior Finance Lecturer at UGBS, added: “These workshops have been useful strategically because they have made faculty more confident about writing cases, especially teaching cases.

“Indeed, we are in the process of finalising the University of Ghana Business School Case Bank. We have 12 cases at various stages of review, with one finishing second place in the African Corporate Governance showcase.”

If you’d like to find out more about the GIN pilot program, click here

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If you have recently registered a case with us and would like the chance to talk about your experience of writing and teaching it please contact Antoinette.
Antoinette Mills Antoinette Mills
Media and Systems Development Manager
+44 (0)1234 756416