Introducing the Case Focus journal

Case focus

In September 2020, The Case Centre released the inaugural edition of Case Focus, a peer reviewed journal for teaching cases set across the Middle East and Africa (MEA) region.

As part of The Case Centre’s ongoing commitment to broadening the scope and diversity of cases within its collection, Case Focus shines a light on new cases written and set in the MEA region.

Featured in Issue 1 are five cases covering a variety of organisations across the culturally diverse region. Written by faculty at business schools in Egypt, Ghana, Lebanon, Morocco and Tunisia, the topics explored are: mining and corruption, entertainment, family business, urban mass transit, and an energy start-up.

Showcasing new voices

Richard McCrackenRichard McCracken, The Case Centre Director, said: “At a time when all of us in business and academia are being challenged to increase diversity in our leadership and structures, we cannot ignore barriers that restrict the representation of authors, protagonists and scenarios in the cases we teach.

Case Focus showcases new voices from a less represented region who write cases about local businesses, which is vitally important in giving as many MEA students as possible a chance to learn from cases that reflect their concerns and career aspirations.”

The diversity of Case Focus is also reflected in its editorial board that represents business schools and organisations in Africa, Asia, Europe, the Middle East and North America.

Tim MesconTim Mescon, AACSB International Executive Vice President and Chief Officer, Europe, the Middle East, and Africa, commented: “The launch of Case Focus provides an exceptional opportunity for business schools and professors to leverage the incredible interest in locally focused cases in the Middle East and Africa, with a keen demand for publishing these in a peer reviewed journal.

“In 2017 and 2018, The Case Centre supported a series of case training programs for the University of Ghana Business School and it became quite evident that the emphasis on locally written cases would be greatly enhanced by a peer reviewed journal outlet.

“AACSB applauds the successful and impressive inaugural issue of Case Focus, which sees a great benefit to professors, business schools and their students.”

Promoting MEA cases to a global audience

Thouraya Derouich KarouiThouraya Derouich Karoui, author of Issue 1 case The Tunisian Start-up SAPHON ENERGY: The Revolution of Wind?, is excited by the opportunity Case Focus gives to MEA users and authors of cases.

“To be one of the inaugural Case Focus authors is a great honour and pride,” said Thouraya, who teaches at the Higher Institute of Technological Studies of Rades in Tunisia.

“As a Tunisian case method enthusiast, I consider Case Focus’ launch as a huge opportunity for both users and authors of teaching cases. Indeed, the journal brings to light relevant and inspiring management and business situations from the Middle East and Africa region, and promotes the selected cases to a global audience.  

“With the journal’s rigorous and high-quality peer reviewed publishing process, I received constructive feedback to improve my case. In addition, throughout the process, I dealt with a great team who made my experience an outstanding one, and whetted my appetite for other submissions.

“I strongly recommend all MEA region case authors to take the chance and submit their cases. So, grab your pens and prepare your cases for the coming issues.”

Hala Khayr YaacoubFellow Issue 1 author, Hala Khayr Yaacoub, who co-authored Grand Cinemas: A Success Story, added: “Business case writing is an essential form of engaged scholarship. It is an important way to bridge the gap between the professional world and academia, where both entities have lessons to learn and convey. I enjoy writing good cases with a story to tell and that have a unique thread of importance.

“The Case Focus journal by The Case Centre is a trusted source, that can liven up the role of cases and their impact on the professional and academic fronts.

“I am looking forward to The Case Centre and AACSB’s backing of Case Focus, so that it will be an inspiring and educational resource for every professional, academician, business student and entrepreneur.”

Discover the cases in Issue 1

Issue 1 | September 2020

Case Focus Journal, issue 1, front cover

The inaugural issue of Case Focus includes five peer-reviewed cases:

  • Between a Rock and a Hard Place: RDRS Mining and Corruption in Africa
  • Grand Cinemas: A Success Story
  • How Can an African Company Stand Out in the Premium Shoe Market? The Benson Shoes Case in Morocco
  • SWVL: Reinventing Urban Mass Transit
  • The Tunisian Start-up SAPHON ENERGY: The Revolution of Wind?


Calling for Issue 3 submissions

Following the success of the first edition, Issue 2 is due to be released in June 2021. Although submissions are closed for the second edition, submissions for Issue 3 are currently open.

To support authors, The Case Centre is hosting a free webinar, led by case expert Scott Andrews, on 18 January 2021 for those based in the MEA region who are new to case writing. Click here to register.

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An Introduction to Case Writing for Authors in
the MEA Region

9h-10h (GMT), Monday 18 January 2021

Are you based in the MEA region and new to case writing?

Sign up to this free webinar, which is only open to those who are located in the MEA region, and learn all about becoming a case author.

Click here for more information.