Scholarship success: expert insights

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Meet our reviewers


We expect a lot from our Case Writing Scholarship recipients – and that's why we ensure they get the very best support from leading experts along the way.

As well as financial backup and a free place on one of our case writing workshops, our new case writers benefit from an expert review of their draft cases carried out by our exacting team of reviewers. This can be a nerve-wracking experience, so we asked a couple of our reviewers for their top tips and some insights into the most common errors they come across.

Kulwant SinghToo much information

Too much information is unnecessary and distracting, says Kulwant Singh, Professor at the National University of Singapore.

‘The case should be challenging,’ he says, ‘but too much information that makes it difficult to identify the underlying problem will mean readers quickly lose interest.’ 

Another common mistake, says Kulwant, is to include too much analysis – the type of work that should be left to students studying the case. This information should be included in the teaching note, he says, not the case itself.

Jamie Rundle

The protagonist and the problem

‘Make sure you have a strong protagonist so students can “step into their shoes”,’ says our reviewer, Jamie Rundle, Senior Lecturer in Operations Management at Sheffield Business School. Being unable to clearly identify a protagonist and their particular problem is an error he frequently comes across.

Teaching note

‘The case should not be a generic back story with no real purpose or direction,’ he adds.  ‘It must be linked to a specific discipline or topic area. And there has to be a teaching note.’

A project plan including strict timings is essential, says Jamie. ‘Don’t underestimate the time and effort needed to develop a good teaching case,’ he says. ‘Remember, it must be useable and robust enough to stand up to fierce interrogation in a classroom.’ 

Make your case stand out from the crowd

helpful tips

Jamie’s top tips

  • Be clear about what you want to get from the case (for example, to enhance a classroom discussion? To test or develop a theory?).
  • If field-researched, be sure the company will be happy to release the case.
  • Have a good opening hook that sets the scene and ensure the case unfolds like a story.
  • Make sure your case links to concepts currently being studied by students.
  • Provide back-up resources, for example, PowerPoint slides and video clips.

Kulwant’s top tips

  • Find an interesting problem. If you don’t find it interesting, it’s unlikely that anyone else will. Interesting situations almost by definition contain the ingredients of interesting cases.
  • Look for an unusual context – an emerging economy or industry, an unusual situation or product, and an unresolved situation.
  • Use new media to complement the written case.
  • Focus on an ongoing problem: readers will be much more willing to work with incomplete cases and information. 

Scholarship Apply for a scholarship

Writing your first case for publication can be a daunting prospect – but we’re sure you’ll find it an enjoyable and exhilarating process too!

Meet our current scholarship recipients and explore completed scholarship cases.

Interested in applying? We’d love to hear from you if you are an unpublished case writer and a faculty member or PhD student with teaching responsibilities. You can be from any organisation worldwide and people of all ages are eligible. Find out more