The increasing popularity of translated cases

Translations

With sales of non-English language cases steadily increasing, we look at which languages are most popular, and explore why case publishing schools are translating their cases.

As the case method continues to evolve and become ever more globalised, The Case Centre recognises the importance of providing cases in a variety of languages.

We offer hundreds of translated cases, which are often available in more than one language, ranging from Arabic to Basque, with the current number of translated languages standing at 21.

As proved by INSEAD’s Blue Ocean Strategy Institute, there’s a clear appetite for cases to be available in a variety of languaes.

“The INSEAD Blue Ocean Strategy Institute is dedicated to extending the Blue Ocean Strategy|Shift research pioneered by W. Chan Kim and Renée Mauborgne and disseminating it to professors, researchers and practitioners around the globe,” said Kim Wilkinson, Blue Ocean Strategy Centre Coordinator.

“As part of our mission to distribute cases across the globe, the Institute is proud to offer a portfolio of its top 10 bestselling and award-winning cases, translated in languages ranging from Chinese and Korean to Spanish and French. All cases are available at The Case Centre. 

“It is an honor to have our foreign language cases used in schools around the world, and further highlights the global impact of Blue Ocean Strategy|Shift, as we continuously strive to create new standards of pedagogical and learning excellence.”

sales and submissions soarSales and submissions soar

The appetite for translated cases is underlined by the fact that over the last five years (2013-2017) sales of non-English language cases grew by 132%, while thus far in 2018 (to the end of October) there has been a 47% increase on last year.

In terms of the most popular language sold during 2013-2017, Spanish comes out on top followed by French, Japanese, Simplified Chinese and German.

The number of non-English cases has grown by 50% during the previous five years (2013-2017), with the volume of languages increasing by 20% during the same time period.

Meanwhile, Spanish ranks first for submissions followed by Simplified Chinese, Portuguese, French and Traditional Chinese.

global businessSelection for translation

Matt Quinn, Director of Ivey Publishing, added: “Ivey Publishing works with educators and institutions that are interested in case methodology and looking to develop tools to teach in a global business environment.

“Together with authors we identify cases for translation that are current and geographically relevant. At the moment, we have cases translated into nine languages including French, Spanish and Chinese.  

“Translated cases are a growing category within our library and we are happy to continue to work with educators and institutions to deliver these products.”

Permission to translate

If we don’t stock the desired language, individuals are able to translate cases themselves upon permission from The Case Centre or the school of publisher. More information can be found here.

Bestselling languages

It’s fast and easy to browse the entire range of our translated cases on our website here, while we give you a taste below of the top five bestselling cases in each of the most popular non-English languages.


Spanish Spanish flag

Margaret Thatcher
9402-S05

Ryanair – The Low Fares Airline
E399-122-1

Marks & Spencer and ZARA: Process Competition in the Textile Apparel Industry
E602-010-1

Reinventing Nespresso? The Challenges of a Market Leader Under Attack
IMD-5-0790-ES

Global Knowledge Management at Danone
9-610-S14


French French flag

Michel et Augustin Cookies: Culinary Adventures Competing Against Food Industry Giants
F514-018-1

San Francisco Coffee House: An American Style Franchise in Croatia
9B08AF13

Disney-Pixar
F310-183-1

Eveil Lumiere
F511-004-1

Kimura KK: Can this Customer be Saved?
IMD-5-0598-FR


German German flag

New Business Models at Heise Medien: Preparing for the Digital Transformation
D316-0011-1

Knirps (R): The Original
D308-146-1

Akris: Competition in the High-end Fashion Industry
D312-166-1

Anna Frisch at Aesch AG: Initiating Lateral Change
ESMT-410-0112-1D
A New Assignment for Jim Robertson
ESMT-309-0098-1D


Japanese Japanese flag

Healthy Life Group
9B11BJ009

Colgate-Palmolive: Cleopatra
IMD-5-0373-JP

Mountainarious Sport Co
9B07NJ15

BNL Stores
9B12BJ027

Industrial Accessories Ltd
9B08NJ24


Simplified Chinese Chinese flag

Blockchain: A New Solution for Supply Chain Integrity
9B16DC026

Digital Transformation at Novartis to Improve Customer Engagement
IMD-3-2437-ZH

Successes and Failure of Amazon’s Growth Strategies: Their Causes and Consequences
C317-0347-1

Pearson’s Successmaker: Putting the Customer First in Transforming Product Development Processes
9B11EC040

Scrums, Sprints, Spikes and Poker: Agility in a Bulgarian Software Company
9B12MC007

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