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Award-winning cases with female protagonists

Lots of profiles of multi-racial women

The Case Centre is committed to increasing the diversity represented in cases created and used by the case community.

To celebrate International Women's Day we are pleased to share details of the award-winning cases since 2017 that feature a female protagonist.

Discover the cases

Profile of a woman

Breaking the Code of Silence
Syeda Maseeha Quemer and Debapratim Purkaysatha, ICFAI Business School
Vijaya Narapareddy Zinnoury, Daniels College of Business, University of Denver

Protagonist: Nina, Senior Correspondent at Tehelka.
Topics: Ethics; Giving voice to values; Sexual harassment; Perpetrators' resources and strategies in sexual offending; Leadership; Organizational behavior; Corporate governance; Cross-cultural research; Hofstede; Values conflict; Problem solving; Trauma research.

Corinne Mentzelopoulos

Château Margaux: Launching the Third Wine
Elie Ofek and Eric E Vogt, Harvard Business School

Protagonist: Corinne Mentzelopoulos, owner of Château Margaux.
Topics: Cause marketing; Food assistance; Global corporate cultures; Management; Social security; Incubators; Cross functional management; Organizational culture; Agricultural cooperatives; Marketing; Distribution; Marketing strategy; Product introduction; New product marketing; Brand management.

Evangeline Long

Kobe Influencer Marketing: Building Brand Awareness via Social Media
Patricia Lui and Lipika Bhattacharya, Singapore Management University

Protagonist: Evangeline Long, co-founder of Kobe.
Topics: Influencer marketing; Artificial intelligence in influencer marketing; Social media marketing; Influencer tactics; Marketing campaign; Branding.

Susan Lloyd-Hurwitz

Mirvac: Building Balance (A) & (B)
Zoe Kinias, INSEAD
Felicia A Henderson, Henderson Advertising

Protagonist: Susan Lloyd-Hurwitz, Mirvac Group CEO.
Topics: Change management; Diversity; Leadership; Organizational change; Organizational culture; Diversity, equity & inclusion; Flexible work; Psychological safety; Women; Women executives; Gender; Work force management; Alternative work arrangements; Top management and change; Leadership style.

Profile of a woman

Nora Lang: Pay Equity at FTS
Matthew Sooy, Lauren Iuliani and W. Spencer Ashby, Ivey Business School

Protagonist: Nora Lang, a newly hired consultant at Financial Technology Services.
Topics: Pay equity; Organizational behaviour/leadership; International.

Marie Gulin

Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris
David Dubois and Katrina Bens, INSEAD

Protagonist: Marie Gulin, VP of Global Integrated Communications at L'Oréal Paris.
Topics: Social media; Listening strategy; New product development; Consumer trends; Strategic marketing; Online trends; Google; YouTube; Big data; Advocacy marketing; Social media strategy; Marketing research; Fashion trends; Community strategy; Search engine.

Maria Miuccia

Prada’s Hong Kong IPO
Denis Gromb, HEC Paris
Alberta Di Giuli, ESCP Business School

Protagonist: Maria Miuccia, Head of Design at Prada.
Topics: IPO (initial public offering).

Kerttu Tuomas

Pushing the Right Buttons: Global Talent Management at KONE Corporation
Adam Smale, University of Vaasa
Ingmar Björkman and Johanna Saarinen, Aalto University School of Business

Protagonist: Kerttu Tuomas, Vice President Human Resources at KONE.
Topics: Talent management; Human resource management; Strategy; Multinational corporation; China; International management; Digitilisation; Leadership development.

Laurence Clavier

The Roy René Confectionery Is 100 years: Celebrating Brand Heritage to Sustain a New Strategy
Fabien Pecot, The York Management School
Virginie de Barnier, IAE Aix-Marseille Graduate School of Management

Protagonist: Laurence Clavier, Marketing Manager at Le Roy René.
Topics: Brand heritage; Communication; Brand anniversary; Brand management; Authenticity; Confectionary; Export.

Corinne Vigreux

TomTom: Mapping the Course from B2C to B2B
Steven Sweldens, Stefano Puntoni, Niela Kleinsmith and Tao Yue, Rotterdam School of Management, Erasmus University
Matthieu Campion, TomTom

Protagonist: Corinne Vigreux, co-founder of TomTom Automotive.
Topics: Marketing, branding, innovation; Disruption; Technology; Automotive; Navigation; B2B; Google; Self-driving cars; Autonomous driving.

Marye Anne Fox

USCD: A Cancer Cluster in the Literature Building? (A)
Laurel C. Austin, Copenhagen Business School

Protagonist: Marye Anne Fox, Chancellor of the University of California at San Diego.
Topics: Decision making; Cognitive biases; Representativeness heuristic; Risk management; Organizational communication; General management; Human resource management (HRM); Intuitive statistics; Crisis management; Health policy; Negotiation; Evidence based management; Health and safety.

Other resources on the topic

  • The gender case gap - exploring the lack of women in teaching cases, its impact on business students and the challenge posed for educators.
  • The case of the missing woman - Lesley Symons reveals the true extent of gender imbalance in cases. 
  • The Case for Women - promoting women’s leadership and presence in business and at business schools.
  • The Case Compendium from The Center for Equity, Gender & Leadership (EGAL) at UC Berkeley’s Haas School of Business, includes two sets of cases: those with a diverse protagonist, and those with a DEI focus.


Find out more about our commitment to increase the diversity represented in cases created and used by the case community

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Take the Professor Pledge

Rainbow coloured hands up with hearts in the palms

The Professor Pledge for Diversity, Equity, and Inclusion (DEI) in Business School Cases, an intiative from The Center for Equity, Gender & Leadership (EGAL) at UC Berkeley’s Haas School of Business, is a commitment from professors at business schools globally to utilize and advance case studies with diverse protagonists and cases on topics related to DEI.

If you are a professor at any business school, take this Professor Pledge to:

  • support inclusive curriculum material
  • advance the sense of belonging among diverse students and better equip them for success
  • join us in building a more equitable educational environment and business world.

Take the pledge!