Free cases from Stanford Graduate School of Business

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Human Resources

Case front page Adobe: Building Momentum by Abandoning Annual Performance Reviews for 'Check-Ins’
Robert I Sutton, Hayagreeva Rao and Rebecca Hinds
Topics: Performance appraisal; Employee development; Giving and receiving feedback; Human resource management; Incentives; Motivation; Recognition; Performance management; Personnel policies; Retaining valued employeed

International Business

Case front page Angola's Mislaid Billions
John McMillan
Topics: Africa; Bribery; Business government relations; Petroleum industry; Political systems; Raw materials
Case front page Hyundai Motor Company in China
William P Barnett, Jae-Gu Kim and Mooweon Rhee,
Topics: China; Automotive; Market entry; Market positioning; Joint venture; Distribution; Global business; Government regulation
Case front page Nanosolar 2009
William P Barnett and Sara Gaviser Leslie
Topics: Solar power; Cash flow; Solar cell; Efficiency; Plant location; Tariffs; Manufacturing; Green business; Yield management; International operations
Case front page Netapp and the Challenge of Global Leadership
William P Barnett and Sara Gaviser Leslie
Topics: Leadership; Sales; Country managers; Cross cultural relations; Decentralization; Direct sales; Partners; Headquarters; Employee empowerment; Market analysis
Case front page Taobao vs eBAY China
William P Barnett, Xiaoqu Luo and Mi Feng
Topics: Internet; International operations; Localisation; Market entry; Market share; Revenues; Start-ups; China; Internet marketing
Case front page The Global Coffee Trade
John McMillan and David Hoyt
Topics: Commodities; Developing countries; Commodity markets; Economic development; International trade
Case front page Transparent Markets: Promoting Public Values Through Private Enterprise
John McMillan and David Hoyt
Topics:Efficient markets; Economic development; Developing countries; Public sector
Case front page Trench Town Rock: The Creation of Jamaica's Music Industry
John McMillan
Topics: Economic development; Entertainment industry; Industry structure; Development countries

Marketing

Case front page Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
Jennifer L Aaker, Sara Gaviser Leslie and Heidy Kwan
Topics: Social technology; Fund raising; Internet marketing; Non-profit marketing; Recruitment; Sales agents; Marketing campaigns; Corporate sponsors
Case front page Amplifying Perceptions: How Jetblue Uses Twitter to Drive Engagement and Satisfaction
Jennifer L Aaker, Sara Gaviser Leslie, David Rogier and David W Hoyt
Topics: Twitter; Sales promotions; Customer service; Customer relationship management; Customer satisfaction; Internet; Social media; Advertising; Branding
Case front page Bonobos: Customer Intimacy Through Community Development
Jennifer L Aaker and Sara Gaviser Leslie
Topics: Internet; Apparel; Social media; Advertising; Branding; Marketing; Customer acquisition; Customer service; Advertising campaign; Customer experience
Case front page Deals @ Delloutlet: How Dell Clears Inventory Through Twitter
Jennifer L Aaker, Sara Gaviser Leslie and Ravdeep Chawla
Topics: Twitter; Sales promotions; Sales strategy; Internet marketing; Customer feedback; Customer experiences; Customer satisfaction; Inventory management
Case front page Dispensing Happiness: How Coke Harnesses Video to Spread Happiness 
Jennifer L Aaker, Sara Gaviser Leslie and David Rogiern
Topics: Social media; Video; Marketing campaign; Marketing channels; Marketing strategy; Advertising campaigns; Customer experience; Advertising media; Humor
Case front page eBay: Designing Culture Change: The Innovation Playbook
Jennifer L Aaker, Stephany Yong, Jessica Dodson, Tina Sharkey and Dane Howard
Topics: Organisational design, Commerce, Marketing, Design thinking, Organisational transformations, e-Commerce, Internet, Innovation, Internet marketing
Case front page How Stories Drive Growth: Skype
Jennifer L Aaker and Debra Schifrin
Topics: Marketing; Skype; Stories; Social media; Advertising; Business growth; Media; Microsoft; Branding; Customer acquisition
Case front page How Stories Drive Growth: HSN
Jennifer L Aaker and Debra Schifrin
Topics: Marketing; Home Shopping Network; Stories; Social media; Advertising; Business growth; Media; Television; Branding; Customer acquisition
Case front page How Stories Drive Growth: Brit + Co
Jennifer L Aaker and Debra Schifrin
Topics: Marketing; Technology; Stories; Social media; Advertising; Business growth; Media; Autobiographical narratives; Branding; Customer acquisition
Case front page How to Tell a Story (A) and How to Tell a Story (B)
Victoria Chang and Jennifer Aaker
Topics: Communication; Communication in organizations; Conflict; Storytelling
Case front page Nike We: Design Meets Social Good, Nike We: Design Meets Social Good (B) and Nike We: Design Meets Social Good (Software)
Jennifer Aaker, Sara Gaviser Leslie and Ravdeep Chawla
Topics: Social good; Athletics; Philanthropy; Customer experiences; Marketing; Design; Internet; Community relations; Employee benefits; Happiness
Case front page Kiva and the Power of a Story
Jennifer Aaker, Victoria Chang and Jessica Jackley
Topics: Social media; Technology; Marketing; Non-profit organizations; Poverty; Web technology; Women; Internet; Marketing strategy; Microfinance
Case front page The Innovation Playbook: Land’s End: Envisioning the Non-Obvious
Jennifer L Aaker and Debra Schifrin
Topics: Retail, Organisational design, Innovation, Brands, Product design, Branding, Market segmentation, Customers, Customer acquisition, Customer retention
Case front page The Psychology of Happiness
Jennifer L Aaker, Carole Robin, Sara Gaviser Leslie, Lisa Schwallie and Ricki Frankel
Topics: Happiness; Wealth; Human behavior; Humor; Gratitude; Memory; Meaningfulness; Volunteer work
Case front page Using Social Media to Save Lives: HelpVinayandSameer.org
Victoria Chang, Jennifer Aaker and Robert Chatwani
Topics: Social media; Technology; Leukemia; Technological change; Marketing; Web technology; Marketing campaigns; Internet; Marketing strategy; Internet marketing
Case front page Zappos: Happiness in a Box
Sara Gaviser Leslie and Jennifer Aaker
Topics: Happiness; Customer service; Business to consumer; Internet; Retail; Improving performance; Job satisfaction; Management philosopy; Employee empowerment; Marketing

Operations Information & Technology

Case front page Environmental Product Differentiation by Hayward Lumber Company
Magali Delmas, Erica Plambeck and Monifa Porter
Topics: Business policy; Entrepreneurship; Environmental protection

Organisational Design

Case front page Agilent Technologies: Organizational Change (A)
William P Barnett, Glenn Carroll and Victoria Chang
Topics: Computer industry; Corporate reorganization; High technology; New process; Organizational change; Organizational design; Organizational development; Organizational management; Organizational problems; Spinoffs
Case front page Agilent Technologies: Organizational Change (B)
William P Barnett, Glenn Carroll and Victoria Chang
Topics: Computer industry; Corporate reorganization; High technology; New process; Organizational change; Organizational design; Organizational development; Organizational management; Organizational problems; Spinoffs
Case front page Wind River Systems (A)
William P Barnett, Glenn Carroll and Greg Powell
Topics: Entrepreneurship; Horizontal organization; Mergers; Organizational change; Organizational design; Software
Case front page Wind River Systems (B)
William P Barnett, Glenn Carroll and Greg Powell
Topics: Entrepreneurship; Horizontal organization; Mergers; Organizational change; Organizational design; Software

Political Economics

Case front page DoubleClick and Internet Privacy
David P Baron
Topics: Privacy; Internet marketing; Strategy; Legislation; Activists; Information management
Case front page eBay and Database Protection
David P Baron
Topics: Databases; Intellectual property; Information industry; Legislation; Copyright; Government and business
Case front page Internet Taxation
David P Baron and Alan Wiseman
Topics: Internet; Taxation; Strategy; Legislation; Government policy; Lobbying

Social Innovation

Case front page 2004 Venture Philanthropy Summit Overview
Laura K Arrillaga and David W Hoyt
Topics: Philanthropy; Non-profit organizations; Social change; Social enterprise
Case front page 2006 Program-Related Investments Conference Summar
Laura K Arrillaga and Joshua Spitzer
Topics: Financial management; Economic development; Philanthropy; Community development; Mision-related investing; Charities; Nonprogit organizstions; Social enterprise; Socially responsible investing
Case front page Altman Foundation
Laura K Arrillaga and Victoria Chang
Topics: Private foundation; Leadership; Governance; Strategy development
Case front page An Introduction to Social Return on Investment
Laura K Arrillaga and David W Hoyt
Topics: Philanthropy; Social change; Social enterprise; Return on investment
Case front page Annie E Casey Foundation
Laura K Arrillaga and Victoria Chang
Topics: Private foundation; Capacity building; Youth; Mission related investing; Endowment management
Case front page Bert and Mary Meyer Foundation and the Southern Partners Fund
Laura K Arrillaga and Victoria Chang
Topics: Community development; Family foundation; Governance and leadership; Strategy development; Community involvement; Stewardship
Case front page Blended Value
Laura K Arrillaga and Victoria Chang
Topics: Endowment management; Mission related investment; Socially responsible investing
Case front page Brett Family Foundation
Laura K Arrillaga and Victoria Chang
Topics: Family foundation; Human capital; Grassroots philanthropy; Policy; 501 (c)
Case front page Broad Education Foundation
Laura K Arrillaga and Victoria Chang
Topics: Education; Private foundation; Leadership; Strategy development; Donor engagement; Capacity building; Governance; Evaluation; Strategic partnerships; Knowledge management
Case front page Cisco Corporation Philanthropy
Laura K Arrillaga and David W Hoyt
Topics: Corporate foundation; Strategic planning; Corporate social responsibility; Community development; Cross-sector partnerships; Giving
Case front page Community Foundation Silicon Valley
Laura K Arrillaga and David W Hoyt
Topics: Community development; Strategic partnerships; Endowment management; Giving; Strategy development; Donor engagement; Donor-advised funds
Case front page Corporate Philanthropy
Laura K Arrillaga and David W Hoyt
Topics: Philanthropy
Case front page Gap Inc Corporate Philanthropy and the Gap Inc PACE Program
Laura K Arrillaga and Sarah Murray
Topics: Retail/fashion; Women's empowerment; Workforce training; Community development; Corporate philanthropy; Corporate social responsibility
Case front page Global Fund for Women
Laura K Arrillaga and Victoria Chang
Topics: Funding intermediary; International development; Governance and leadership; Strategy development; Direct giving; Women; Capacity building; Evaluation; Community involvement
Case front page Interplast
Laura K Arrillaga and Victoria Chang
Topics: Health; International development; Evaluation; Strategy development; Doctor; Capacity building; Governance and leadership; Fundraising strategy; Giving; Strategy; Surgery
Case front page John and Marica Goldman Foundation
Laura K Arrillaga and Victoria Chang
Topics: Family foundation; Program development; Values; Youth; Giving; Jewish Community Foundation
Case front page Philanthropy in America: An Historical and Strategic Overview
Laura K Arrillaga and David W Hoyt
Topics: Philanthropy; Social issues
Case front page Robert Wood Johnson Foundation
Laura K Arrillaga and Victoria Chang
Topics: Private foundation; Evaluation; Policy; Health; Communications/media; Research
Case front page Robin Hood
Laura K Arrillaga and Victoria Chang
Topics: Venture philanthropy organization; Capacity building; Evaluation; Community development; Governance and leadership; Due diligence
Case front page Sand Hill Foundation
Laura K Arrillaga and Victoria Chang
Topics: Family foundation; Health; Youth; Evaluation; Women
Case front page September 11th Fund
Laura K Arrillaga and David W Hoyt
Topics: Funding intermediary; Accountability; Disaster relief; Strategy development; Strategic partnership; Media; Giving; Aid; 9/11
Case front page Skoll Foundation
Laura K Arrillaga and Victoria Chang
Topics: Topics: Private foundation; Capacity building; Knowledge management; Social entrepreneurship; Strategy development
Case front page SV2: Silicon Valley Social Venture Fund Phase II
Laura K Arrillaga and Victoria Chang
Topics: Venture philanthropy; Governance and leadership; Strategy development; Donor engagement; Social entrepreneurship; Philanthropic capacity; Fundraising strategy; Strategic partnership; Human capital; Giving circles
Case front page The McKay Foundation
Laura K Arrillaga and David W Hoyt
Topics: Economic development; Communications/media; Knowledge management; Community involvement; Policy; Social justice
Case front page The Rockefeller Foundation: Innovation in Social Finance
Laura Arrillaga-Andreessen and Sarah Murray
Topics: Strategic philanthropy; Social finance mechanisms; Public-private partnerships; Philanthropic innovation; Social impact; Strategy
Case front page The William and Flora Hewlett Foundation
Laura K Arrillaga and Victoria Chang
Topics: Environment; Evaluation; Policy; Climate change; Strategy development; Theory of change
Case front page Thomas and Stacey Siebel Foundation and the Meth Project
Laura K Arrillaga and Victoria Chang
Topics: Operating foundation; Health; Strategy development; Community involvement; Franchise program model; Youth; Evaluation; Communications/media; Policy; Program scaling
Case front page Transatlantic Community Foundation Network
Laura K Arrillaga and Victoria Chang
Topics: Community foundation; Capacity building; Strategic partnership; Indigenous philanthropy; Philanthropic capacity; Evaluation; Knowledge management

Social Media

Case front page Josh Hardy and the #SaveJosh Army: How Corporate Risk Escalates and Accelerates Through Social Media
David F. Larcker, Sarah M. Larcker and Brian Tayan
Topics: Corporate governance; Social media, Monitoring, Reputation risks, Corporate risk management

Strategic Management

Case front page AOL: The Emergence of an Internet Media Company
Robert A Burgelman and Philip E Meza
Topics: Internet; Electronic commerce; Broadcast / cable; Management skills; Content / viewer monetization; Non-standard descriptor
Case front page Eachnet.Com
William P Barnett and Peter Lorentzen
Topics: China; Emerging markets; Developing countries; International business; Entrepreneurs; Internet
Case front page Grameen Bank
John McMillan and David Hanley
Topics: Developing countries; Development banks; Economic development; Entrepreneurial finance; Asia; Social enterprise
Case front page Hyundai Motor Company
William P Barnett, James March and Mooweon Rhee
Topics: Automobile industry; Business growth; Business marketing; Expansion; International business Korea
Case front page Icarian, Inc
William P Barnett, M. Diane Burton and Anne S Raimondi
Topics: ERP; Strategic management; Growth strategy; Strategy implementation
Case front page Napster 2.0
William P Barnett and Ilya Levtov
Topics: Digital media; Customer acquisition; Nascent market; Brand awareness
Case front page NextStage Entertainment
William P Barnett and Christopher S Flanagan
Topics: Entertainment; Entrepreneurial finance; Growth strategy; Market analysis; Partnerships; Strategy implementation
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