Apple's iPhone: Calling Europe or Europe Calling?

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Apple's iPhone: Calling Europe or Europe Calling?
Josep Valor, Sandra Sieber and Jordan Mitchell
Abridged version
IESE Business School
Ref SI-0172-E
Topics: Industry analysis, Technological change, International expansion, Innovation, Information systems, Competitive advantage
 
Video icon Watch Professor Sandra Sieber talking about the learning objectives of this case

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Full version
Ref SI-0167-E 
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