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Video clips on case writing

The video clips below show management educators talking about case writing.

Urs Müller

Lecturer and Head of the Practice Group Consumer Goods and Retail at ESMT.
Topic: What makes a case exceptional and why write your own case?

Ulf Schäfer

Program Director at ESMT.
Topic: How to write great cases and make yours stand out from the crowd.

Kamran Kashani

Emeritus Professor of Marketing and Global Strategy at IMD.
Topic: How to write a successful case and the importance of an engaging story.

Douglas Webber

Professor of Political Science at INSEAD.
Topics: What are the advantages of writing your own cases? How do you find case leads? How do you decide what’s a good topic for a case?

Gina Vega

Professor and Director of the Center for Entrepreneurial Activity at Bertolon School of Business, Salem State University.
Topics: Why write your own cases? How do you find case leads? Adapting cases to the student level.

Martin Kupp

Associate Professor for Entrepreneurship at ESCP Europe, Paris and a workshop tutor for The Case Centre.
Topics: Why write your own cases?

Charles Dhanaraj

Associate Professor of Business, Kelley School of Business, University of Indiana and Visiting Professor, Indian School of Business.
Topics: The case writing process.

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If you'd like to learn more about the case method why not take time out to participate in one of our case teaching or writing workshops?
These short, practical workshops cover topics such as:
  • what is a case and why use cases?
  • course planning using cases
  • preparing to lead a case class
  • managing the classroom process
  • the case writing process
  • developing a teaching note

Our open events are held regularly at a variety of locations worldwide. We also provide customised programmes that are often held at an institution's own site.

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