Workshop: Creating Compelling Cases

21-22 November 2013, Kellogg School of Management, US
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This workshop will be facilitated by Jamie Anderson, Professor of Strategic Management at Antwerp Management School, Belgium and Visiting Professor at London Business School, UK and The Lorange Institute, Switzerland. A best selling case author, and three-time winner of the EFMD case writing awards, Jamie has been a workshop tutor for The Case Centre since 2002. View Jamie’s full profile


In this hands-on workshop you will discover how to efficiently plan, research and write compelling case studies. You will appreciate the different case types, and how each of these can be applied in different learning settings. The workshop will help you to bridge between theory and practice, and explore how to connect case studies to established literature in any academic discipline. In addition to developing your case writing skills, you will also learn how to structure an effective teaching note – a skill that is essential should you wish for your cases to be taught by others.


This Case Writing Workshop will be of benefit to:

  • Junior or senior faculty from any academic discipline who have little or no experience of writing cases for teaching purposes
  • Business based trainers interested in preparing their own materials for employee development
  • Those who are keen to begin writing cases or wish to enhance their case writing skills.

Programme 9.00h-16.30h (both days)

Key issues to be explored at the workshop will include:
  • Case types
  • What makes a good case
  • Linking cases to academic literature - selecting models/frameworks
  • Case structure
  • The mechanics of case writing
  • Case revision after teaching
  • The case teaching note
  • Case publication
  • Using multimedia supplements
  • Case-based research.
During the workshop Jamie will lead a simulated teaching session, switching back and forth between the classroom experience and the teaching note to show how the academic theories/frameworks are unpacked through the case session in a deductive manner. This approach will also demonstrate what content needs to be included in the case study itself to allow a full class discussion.


Participants will:
  • Appreciate what makes a good case and the benefits of a teaching note
  • Develop the confidence to write their own cases
  • Learn tools and techniques of case crafting to meet learning objectives
  • Learn how to enhance cases and case delivery
  • Know how to publish their own cases.


$720 non-residential
Fee includes course materials and lunches. Our member organisations receive 10% discount. An optional social dinner will be held on 21 November for an additional fee of $55.

A minimum of one subsidised place for participants in developing countries is available on this event. If your organisation qualifies for our membership scheme for developing countries you may be eligible. Contact the events team for further details.


The Kellogg School of Management is a vibrant, innovative, socially engaged community. For more than a century, it has educated business pioneers who have revolutionised industries and business practices worldwide. At Kellogg, students learn how to build strong organisations by balancing the knowledge of how business works with an understanding of how people work together. The workshop will take place at the Chicago campus.


Hotels in the list below offer discounts to Northwestern University guests and visitors. When booking please mention you are visiting for a meeting at the University.

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Contact us

Contact us
Please contact Kate Cook with any queries relating to this workshop.
Kate Cook Kate Cook
Training and Events Manager
t +44 (0)1234 756409