Workshop: Start Writing Cases

9-10 December 2013, Faculty of Business and Economics, Macquarie University, Australia
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This workshop will be facilitated by Trevor Williamson. Trevor is a Principal Lecturer at Manchester Metropolitan University Business School, UK, where he oversees development of programmes in the financial services / planning area at undergraduate and postgraduate level. Trevor has been writing and teaching with cases for over ten years and has been a tutor for The Case Centre since 1999. View Trevor's full profile


Engage your students by bringing your own cases in to the classroom. This practical and intensive workshop will offer inexperienced case writers the opportunity to take time out to work on an idea they already have for a case. The skills and knowledge that participants will acquire at this workshop will enable them to develop their case and to identify and prepare additional support material that will enhance the learning experience of their target audience.


Start Writing Cases will be of benefit to:
  • Junior or senior faculty from any academic discipline who have little experience of writing cases for teaching purposes
  • Business based trainers interested in preparing their own materials for employee development
  • Those who are keen to begin writing cases or wish to enhance their case writing skills.

Programme 09.00h – 16.30h

Before the workshop

Each participant completes a case template outlining their case ideas to be worked on throughout the programme. Participants bring their case draft and background material to the workshop.

At the workshop

Key issues to be explored at the workshop will include:
  • what makes a good case
  • specifying and achieving clear teaching and learning objectives
  • overcoming obstacles to student learning
  • identifying and avoiding common pitfalls
  • enhancing the learning experience of your students
  • how to publish cases.


During the workshop participants will work in groups of ‘critical friends’ to prepare their case draft, teaching plan and teaching note. In doing so, the principal objectives are that participants will:
  • appreciate what makes a good case and the benefits of a teaching note
  • develop the confidence to write their own cases
  • learn tools and techniques of case crafting to meet learning objectives
  • learn how to enhance cases and case delivery
  • know how to publish their own cases
  • grow their enthusiasm for case based projects.


£635 non-residential
Fees include course materials and lunch. Our member organisations receive 10% discount.

An optional social dinner will be held on 9 December for an additional cost of £35.


The Faculty of Business and Economics at Macquarie Univeristy has a worldwide reputation as a leading business and economics school. Macquarie is ranked in the top two percent of universities globally.


On campus

Off campus

  • Courtyard Marriott North Ryde: 20 minutes walk from campus, rooms can be booked direct at
  • The centre of Sydney is approximately 30 minutes by car but during peak times it could take an hour. You can make the journey by train which takes 40 minutes. MGSM have recommended some central hotels so if you would like information on these please contact Gemma Bluck.

Apply to attend this workshop

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Contact us

Contact us
Please contact Gemma Bluck with any queries relating to this workshop.
Kate Cook Gemma Bluck
Training and Events Developer
t +44 (0)1234 756423