Workshop: Writing Cases

1-3 July 2013, INSEAD, France

This event is now fully booked. Please email Gemma Bluck to be placed on a reserve list.


This workshop will be facilitated by James A. Erskine. View Jim's full profile


Presented in association with the Richard Ivey School of Business, the workshop aims to help participants write effective cases quickly and develop skills to create a more enriching classroom environment for their students. The framework of the workshop is based on the unique concepts developed by the tutor.


Writing Cases will be of benefit to a wide audience, including:
  • Experienced and less experienced case writers and teachers
  • Case writers and teachers keen to improve their performance
  • Junior and senior faculty
  • Those from any sector or discipline
  • Supervisors of case teachers
  • Business based case writers.


Before the workshop

Each participant will be required to complete a pre-workshop assignment. This will involve conducting a field interview with a case contact person and writing the opening paragraph (up to 60 words) for a potential case. During the workshop, each participant will complete a short case based on this interview.

At the workshop

  • What is a case and why use cases?
  • The case difficulty cube
  • The case writing process, including the case origin, establishing leads, data collection etc
  • The case plan
  • Actual field experience
  • Rough drafting of the case
  • Preliminary teaching note preparation
  • Editing the case.


Case writers will become more effective and will:
  • Learn to write effective cases quickly
  • Develop the confidence to write their own cases
  • Be able to offer their organisations a better use of resources
  • Learn case writing techniques
  • Develop their own short field-based case
  • Develop their own preliminary teaching note.


£695/€860 non-residential
Fee includes course materials and lunches. Our member organisations receive 10% discount. An optional social dinner will be held on 2 July for an additional fee of £35/€40.

A minimum of one subsidised place for participants in developing countries is available on this event. If your organisation qualifies for our membership scheme for developing countries you may be eligible. Contact the events team for further details.


As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of its research and teaching. With campuses in Europe (France), Asia (Singapore) and Abu Dhabi, INSEAD’s business education and research spans three continents. The workshop will take place at the Europe campus in Fontainbleau, France.


Please contact us for hotel recommendations.

This event is now fully booked. Please email Gemma Bluck to be placed on a reserve list.

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Contact us

Contact us
Please contact Gemma Bluck with any queries relating to this workshop.
Kate Cook Gemma Bluck
Training and Events Developer
t +44 (0)1234 756423