Case workshops, Europe, summer 2016

Workshop: Cases and Beyond: New Methods and Materials

13 July 2016 at Vlerick Business School, Brussels Campus, Belgium.

Apply to attend

Are you looking for new ways to inspire your students and encourage participant-centred learning? This one-day course will explore cases and beyond to discover an exciting range of additional methods and materials for problem-based learning.


Case teaching and case writing are two sides of the same coin: they belong together and are most effective when they inform each other. This one-day workshop led by Martin Kupp is dedicated to exploring the link between case teaching and case writing, but will also go beyond cases to discuss a wide range of additional materials including video, problem descriptions, incidents and many more. The aim is to discover new and exciting ways to engage students at all levels, from undergraduate to executive, and deliver problem-based and participant-centred learning.


This workshop will be of benefit to anyone interested in participatory and exploratory learning and wishing to:

  • reflect on their own teaching
  • improve their classroom skills
  • explore the use of non-standard material for educational purposes
  • link case teaching with case writing or other material
  • link their research with teaching.

Participants may include:

  • faculty and trainers from all sectors or disciplines within management education, teaching at any level from undergraduate to executive
  • faculty and trainers from a wide range of other disciplines with some connection to or interest in management education.


Participants will:

  • discover a wide range of useful and effective material for teaching
  • gain a broader understanding of how these types of material can be used in the classroom
  • get fresh ideas and recommendations on how to combine/link case teaching and case writing.

After the workshop participants will be able to:

  • select from a wide range of diverse teaching materials with confidence
  • use a broad range of both traditional and non-standard material to great effect in the classroom
  • tailor material from any source for the classroom
  • use their research in the classroom
  • combine case teaching and writing
  • share their new knowledge and expertise with colleagues.


Martin Kupp will lead this workshop. Martin Kupp is an Associate Professor for Entrepreneurship at ESCP Europe, Paris and a visiting professor at EGP Business School in Portugal and the European School of Management and Technology, Berlin. His area of expertise lies in strategic innovation, competitive strategy and organisational creativity and he has worked for clients such as Bosch, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Bertelsmann. View Martin’s full profile


13 July 2016


Introduction: Why case teaching and writing are two sides of the same coin
Introductions and workshop objectives
How case teaching can inform case writing and how case writing can inform case teaching


Coffee break

11h-12.30h Beyond the case study: The fundamentals of problem/project based learning
Engaging students
Building on existing knowledge
Co-creating experiences




Developing materials
Individual exercise on developing new materials
Small group peer feedback


Coffee break


Building a learning/teaching community
Group discussion: Lessons learned
Building learning/teaching communities
Open forum and action plans

Please note that the programme may be subject to small changes.

Other information

Please refer to the course overview page for information about fees, the venue and accommodation.

Apply to attend

Share this page:

Contact us

Contact us
Please contact Kayleigh Brennan with any queries relating to this workshop.
Kayleigh Brennan Kayleigh Brennan
Training and Events Developer
t +44 (0)1234 756411