Case workshops, Europe, summer 2016

Workshop: Writing Effective Cases

14-15 July 2016 at Vlerick Business School, Brussels Campus, Belgium.

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Do you want to write great cases? Are you new to case writing or keen to sharpen your case writing skills? This two-day workshop will give you all the tools and techniques you need to create a first draft of your case, teaching note and teaching plan.


Case writing can be an exciting and exhilarating experience and using your own cases in the classroom will boost your confidence and credibility as a teacher. But where do you start? This interactive and mutually supportive two-day workshop led by Martin Kupp will take you through the steps required to outline and draft an effective and engaging case. It covers the case writing process, from interviewing key people in the case to creating a teaching note. Participants will also have the opportunity to teach their draft case and gain feedback from fellow participants in a safe environment.


This workshop will be of benefit to anyone interested in:

  • writing their own cases for teaching purposes
  • reflecting on teaching material they have previously written
  • improving their ability to write compelling cases.

Participants may include:

  • faculty and trainers from all sectors or disciplines within management education, teaching at any level from undergraduate to executive
  • faculty and trainers from a wide range of other disciplines with some connection to or interest in management education.


Participants will:

  • understand when to write a case and how to get started
  • learn how to draft a case and teaching note
  • discover tips and tricks for successful interviewing
  • get initial feedback on their case from colleagues and experts
  • gain experience of using the draft case for teaching
  • find out how to publish and promote their case.

After the workshop participants will be able to:

  • tackle any case writing project with confidence
  • develop cases that exactly meet their students’ needs
  • avoid all the common pitfalls of case writing
  • publish and promote their finished cases
  • benefit from a mutually supportive ‘buddy’ system organised during the workshop
  • share their new case writing knowledge and expertise with colleagues.

Post workshop review

You will be offered a written review of your draft case and teaching note once you have completed them after the workshop. Please note, you must take advantage of this invaluable opportunity within six months of the end of the workshop.

You will receive feedback from your workshop tutor, Martin Kupp, within seven days of submitting your drafts to The Case Centre’s events team.


Martin Kupp will lead this workshop. Martin Kupp is an Associate Professor for Entrepreneurship at ESCP Europe, Paris and a visiting professor at EGP Business School in Portugal and theEuropean School of Management and Technology, Berlin. His area of expertise lies in strategic innovation, competitive strategy and organisational creativity and he has worked for clients such as Bosch, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Bertelsmann. View Martin’s full profile


14 July 2016


Introduction: What makes a good case


Coffee break


Writing a case study: The start




The opening paragraph


Coffee break


Case structure, teaching plan and teaching note

15 July 2016


Testing a case draft


Coffee break


Improving the case draft and the closing paragraph




Publishing a case and improving the teaching note


Coffee break


Closure: individual action plans and wrap-up

Please note that the programme may be subject to small changes.

Other information

Please refer to the course overview page for information about fees, the venue and accommodation.

Apply to attend

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Contact us

Contact us
Please contact Kayleigh Brennan with any queries relating to this workshop.
Kayleigh Brennan Kayleigh Brennan
Training and Events Developer
t +44 (0)1234 756411