Case workshops, Europe, summer 2016

Workshop: Successful Case Teaching

11-12 July 2016 at Vlerick Business School, Brussels Campus, Belgium.

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Are you interested in teaching with cases? Are you looking for new and exciting ways to reinvigorate your teaching? This two-day course will give you fresh inspiration in the classroom, ensuring you offer students at all levels, from undergraduate to executive, an exciting and motivational learning experience.


Learn how to engage management students and get the most from case discussions in the classroom in this intensive and interactive hands-on workshop, led by Urs Müller. This workshop includes the opportunity to practise case teaching in a safe and supportive environment.

The case method is widely recognised as an enormously powerful approach to teaching and learning, especially in management education. This workshop will provide case teachers with the opportunity to explore the case method and assess its benefits for use in their own classes. The highly experienced tutor will share practical tips and skills for teaching with cases and offer guidance on case selection and instructor preparation for class. Participants will gain confidence and share experiences in a friendly and supportive environment.


This workshop will be of benefit to anyone interested in:

  • using cases for teaching
  • reflecting on their own teaching
  • improving their case teaching skills

Participants may include:

  • faculty and trainers from all sectors or disciplines within management education, teaching at any level from undergraduate to executive
  • faculty and trainers from a wide range of other disciplines with some connection to or interest in management education.


Participants will:

  • reflect on their own classroom teaching
  • understand the prerequisites for case teaching
  • gain practical insights into teaching with cases
  • practise case teaching in a safe environment
  • get feedback from fellow participants and experts
  • appreciate the importance of planning and preparation
  • consider student expectations
  • find out how to design courses and select cases
  • learn how to evaluate success factors for any given audience.

After the workshop participants will be able to:

  • choose appropriate cases for their students
  • lead a case teaching session with confidence
  • structure and pace a case teaching session
  • deal with any student response – including silence
  • achieve their learning objectives in the classroom
  • share their new case teaching knowledge and expertise with colleagues.


Urs Müller will lead this workshop. He joined ESMT European School of Management and Technology (ESMT) in September 2005 where he is Head of Practice Group ‘Consumer Goods and Retail’. He teaches in ESMT’s fulltime and executive MBA programmes and also directs and teaches in multiple open enrolment and customised programmes for major global companies. He has published numerous bestselling cases and is a repeat winner of The Case Centre’s prestigious global case writing awards. View Urs’ full profile


11 July 2016


Why use cases? What makes a good case discussion?
Types and characteristics of cases and their applicability in different environments
Fundamentals of teaching a case session, including case selection and preparation

13h-14h Lunch

Opening a cased-based session
Guiding the discussion
Participant teaching practice

12 July 2016


Participant teaching practice
Closing a case-based session
Other aspects of using cases, including:

  • using cases for evaluation and assessment
  • using special types of cases
  • using cases in e-learning contexts
12.30h-13.30h Lunch

Designing case-based courses
Case use within your organisation
Programme summary and closure

Please note that the programme may be subject to small changes.

Other information

Please refer to the course overview page for information about fees, the venue and accommodation.

Apply to attend

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Contact us

Contact us
Please contact Kayleigh Brennan with any queries relating to this workshop.
Kayleigh Brennan Kayleigh Brennan
Training and Events Developer
t +44 (0)1234 756411