Case workshops, Europe, summer 2018

Workshop: Writing Effective Cases

5-6 July 2018 at IMD, Switzerland

Please note that as this event is complete we are no longer taking any bookings for it.

Are you new to case writing or keen to sharpen your case writing skills? This two-day Writing Effective Cases Workshop will give you the skills and confidence you need to create your own highly effective teaching cases. It is ideal for those with little or no experience of writing cases as well as more experienced practitioners who want to learn the ‘tricks of the trade’ and spend some time working on their ideas.


In this practical and intensive workshop participants will have the opportunity to take time out to develop an idea they already have for a case. The workshop case writing workbook will provide structure and exercises to guide participants through the case writing process. The insights and knowledge acquired during this workshop will enable participants to write their own teaching cases for use in the classroom.


This workshop will be of benefit to a wide audience, including:

  • faculty from any academic discipline who have little experience of writing cases for teaching purposes
  • those who are keen to begin writing cases or wish to enhance their case writing skills
  • business based trainers interested in preparing their own material for employee development.


During the workshop participants will work in groups of ‘critical friends’ to prepare their case draft, teaching plan and teaching note. In doing so, the principal objectives that participants will address are to:

  • appreciate what makes a good case and the benefits of a teaching note
  • develop the confidence to write their own cases
  • learn tools and techniques of case crafting to enhance the quality of the learning experience of their students.

Post workshop mentoring and review

After the workshop you will have the opportunity to discuss your case writing project further with your workshop tutor, Trevor Williamson, during a 30 minute one-to-one Skype mentoring consultation. Prior to the consultation you will be asked to provide information about the case you are writing (e.g. case outline, the first paragraph, the immediate issue and the assignment questions etc.). Consultations will take place on 10 August 2018 and must be booked with The Case Centre’s events team.

You will also be offered a written review of your draft case and teaching note once you have completed them after the workshop. Please note, you must take advantage of this invaluable opportunity within six months of the end of the workshop. You will receive feedback from your workshop tutor within seven days of submitting your drafts to The Case Centre’s events team.


Trevor Williamson is a Principal Lecturer at Manchester Metropolitan University Business School, UK, where he oversees development of programmes in the financial services / planning area at undergraduate and postgraduate level. Trevor has been writing and teaching with cases for over ten years and has been one of our tutors since 1999. He was a participant in the International Teachers Programme at London Business School, UK and recipient of a Philip Law case writing scholarship from The Case Centre. View Trevor's full profile


5 July 2018

9h-12.30h Introduction
What makes a good case study?
Obstacles to case writing
Sources of case data
Case openings
12.30h-13.30h Lunch
13.30h-16.30h Work on own opening paragraphs and case structures
Discussion of case with ‘critical friend’
The case teaching note

6 July 2018

9h-12.30h Reflections so far
Review of closing paragraphs
Individual work on closing paragraph
Publication of cases
12.30h-13.30h Lunch
13.30h-16.30h Teaching plans
Case enhancement
Action plans: moving forward

Please note that the programme may be subject to small changes.

Other information

Please refer to the course overview page for information about fees, the venue and accommodation.

Please note that as this event is complete we are no longer taking any bookings for it.

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Contact us

Contact us
Please contact Kayleigh Brennan with any queries relating to this workshop.
Kayleigh Brennan Kayleigh Brennan
Training and Events Developer
t +44 (0)1234 756411