Case workshops, Europe, summer 2018

Workshop: Successful Case Teaching

2-3 July 2018 at IMD, Switzerland

Please note that as this event is complete we are no longer taking any bookings for it.

Are you interested in teaching with cases? Are you looking for new and exciting ways to reinvigorate your teaching? This two-day workshop will give you fresh inspiration in the classroom, ensuring you offer students at all levels, from undergraduate to executive, an exciting and motivational learning experience.


Learn how to engage management students and get the most from case discussions in the classroom in this intensive and interactive hands-on workshop, led by award-winning case author and teacher Kamran Kashani. This workshop includes the opportunity to practise case teaching in a safe and supportive environment.

The case method is widely recognised as an enormously powerful approach to teaching and learning, especially in management education. This workshop will provide case teachers with the opportunity to explore the case method and assess its benefits for use in their own classes. The highly experienced tutor will share practical tips and skills for teaching with cases and offer guidance on case selection and instructor preparation for class. Participants will gain confidence and share experiences with peers in a friendly and supportive environment.


This workshop will be of benefit to anyone interested in:

  • using cases for teaching
  • reflecting on their own teaching
  • improving their case teaching skills.
Participants may include:
  • faculty and trainers from all sectors or disciplines within management education, teaching at any level from undergraduate to executive
  • faculty and trainers from a wide range of other disciplines with some connection to or interest in management education.


Participants will:

  • reflect on their own classroom teaching
  • understand the prerequisites for case teaching
  • gain practical insights into teaching with cases
  • practise case teaching in a safe environment and get feedback
  • learn by observation and evaluation of sample case teaching sessions
  • find out how to design courses and select cases
  • learn how to evaluate success factors for any given audience.
After the workshop participants will be able to:
  • choose appropriate cases for their students
  • lead a case teaching session with confidence
  • structure and pace a case teaching session
  • deal with any student response – including silence
  • achieve their learning objectives in the classroom
  • share their new case teaching knowledge and expertise with colleagues.


This workshop will be facilitated by Kamran Kashani. Kamran is Professor of Marketing and Global Strategy at IMD, Switzerland. He has been a marketing consultant and educator to numerous USA and European companies and has also taught at INSEAD, France and Babson College, USA. Over the last 30 years Kamran has written more than 50 cases and has won four Case Awards and two from EFMD. As a coach to teachers in the art of case method, Kamran has been presenting case writing and teaching workshops for The Case Centre since 2000. Kamran also won The Case Centre’s inaugural Outstanding Contribution to the Case Method award in 2011. View Kamran's full profile


2 July 2018

9h-13h Introduction
Why use cases? What makes a good case discussion?
Types and characteristics of cases and their applicability in different environments
Fundamentals of teaching a case session, including case selection and preparation
13h-14h Lunch
14h-16.30h Opening a cased-based session
Guiding the discussion
Participant teaching practice

3 July 2018


Participant teaching practice
Closing a case-based session
Other aspects of using cases, including:
using cases for evaluation and assessment
using special types of cases
using cases in e-learning contexts

12.30h-13.30h Lunch
13.30h-16.30h Designing case-based courses
Case use within your organisation
Programme summary and closure

Please note that the programme may be subject to small changes.

Other information

Please refer to the course overview page for information about fees, the venue and accommodation.

Please note that as this event is complete we are no longer taking any bookings for it.


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Contact us

Contact us
Please contact Kayleigh Brennan with any queries relating to this workshop.
Kayleigh Brennan Kayleigh Brennan
Training and Events Developer
t +44 (0)1234 756411