Free webinar - Teaching Blue Ocean Strategy and Shift: Case, Curriculum, and Pedagogy

INSEAD Blue Ocean Strategy Institute logo15h-16h (BST), Wednesday 22 April 2020

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This free webinar is being offered by the INSEAD Blue Ocean Strategy Institute, in partnership with The Case Centre.

Blue Ocean Strategy and Blue Ocean Shift

BOS book coversHow to teach creativity and innovation? What to teach entrepreneurs and start-ups to minimize the risk of failure? The international multi-million sellers Blue Ocean Strategy and Blue Ocean Shift provide a proven methodology to break out of bloody competition and create uncontested market space.

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, are designed to bring a solid and deep understanding of key blue ocean concepts, developed by world-renowned INSEAD Professors W. Chan Kim and Renée Mauborgne. Over 30 cases, including several bestselling and award winning cases, teach core concepts of market-creating strategy and the systematic process to successfully create a blue ocean.

Blue ocean cases and teaching materials, available through The Case Centre, are designed for use in undergraduate, graduate and executive education.

About this free webinar

Antoinette Mills and Oh Young KooIn this 60-minute webinar, hosted by Antoinette Mills from The Case Centre, and led by Oh Young Koo, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute, you will be introduced to the concept of Blue Ocean, and its tools and frameworks, through the blue ocean strategy and shift cases.

We will also introduce you to a brand new teaching method that combines the case learning with class exercises, which creates a dynamic classroom experience and immersive case learning.

The webinar participants will:

  • learn key takeaways of blue ocean strategy and blue ocean shift
  • gain insights into adopting blue ocean teaching materials in teaching modules and curriculum, not only in strategy courses but also in different fields of study
  • browse through 35 blue ocean cases that have different learning points and teaching methods
  • learn how to conduct a blue ocean shift workshop for hands-on experiential learning.

The webinar will include a wrap-up Q&A session. We would love to interact with you to build the community of blue ocean faculty.

This webinar is for:

  • any faculty who are interested in teaching market-creating strategy for MBAs and executives
  • experienced blue ocean teaching faculty who would like to update their pedagogical materials and diversify their teaching methods 
  • administrators who want to create a blue ocean course.

INSEAD Blue Ocean Strategy Institute

The INSEAD Blue Ocean Strategy Institute (IBOSI), co-directed by Professors W. Chan Kim and Renée Mauborgne, was created by INSEAD in recognition of the global impact Kim and Mauborgne’s theory of blue ocean strategy and shift have had in the fields of strategy and management, and in practice across the globe. IBOSI is dedicated to extending the research on Blue Ocean Strategy and Blue Ocean Shift and to creating breakthrough pedagogical materials on this topic for professors, researchers, and practitioners across the globe.


Register now

Accessing the webinar

The webinar will be run using Zoom. Registered participants will receive an email two days before the webinar with a link to join the session.

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Contact us

Contact us
Please contact Hannah Blythin with any queries relating to this webinar.
Antoinette Hannah Blythin
Training and Events Developer
t +44 (0)1234 756411