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Case workshops, UK, July 2020

Workshop: Writing Effective Cases

8-9 July 2020 at Manchester Metropolitan Business School, UK

We're sorry to confirm that due to the current worldwide situation with Coronavirus (COVID-19) we have taken the decision to postpone this workshop until 2021.

If you would like to register your interest in the event you can do so here:

Register your interest

Are you new to case writing or keen to sharpen your case writing skills? This two-day Writing Effective Cases Workshop will give you the skills and confidence you need to create your own highly effective teaching cases. It is ideal for those with little or no experience of writing cases as well as more experienced practitioners who want to learn the ‘tricks of the trade’ and spend some time working on their ideas.


In this practical and intensive workshop, participants will have the opportunity to take time out to develop an idea they already have for a case. A workshop workbook will provide structure and a series of exercises to guide participants through the case writing process. The experience and knowledge acquired during this workshop will enable participants to write their own teaching cases for use in the classroom. Insights from some of the world's bestselling case authors will be shared in this workshop, providing an opportunity for participants to consider how to raise the profile and potential impact of their own cases.


This workshop will be of benefit to a wide audience, including:

  • those wishing to write a case for use with their own students, but with little experience of transforming field, or desk-based, data in to effective teaching resources
  • faculty from any academic discipline, who have an interest and belief in the case method, but have struggled to find suitable cases for use with their students
  • those who are keen to enhance their skills to enable them to write more effective cases, with bestselling potential
  • business-based trainers interested in preparing in-house material for employee and organisational development.


During the workshop participants will work on their case ideas, preparing a draft case, teaching note and teaching plan, for discussion in small groups of ‘critical friends’. The principal objectives that participants will address are to:

  • appreciate what makes a good, effective, case and
  • learn the tools and techniques of case writing, to enhance the appeal and potential of their case
  • develop the confidence and ability to transform research materials, and their ideas, in to good cases
  • understand the benefits of writing a teaching note.

Post workshop mentoring and review

After the workshop you will have an opportunity to submit the draft of your case and teaching note for a written review. You will receive individual feedback from your workshop tutor, Trevor Williamson, within 14 days of submitting your drafts to The Case Centre's events team.

A further review by Trevor, in a follow-up 30 minute Skype mentoring consultation, will also be offered. Consultations must be booked with The Case Centre’s events team.

Please note, you must take advantage of this invaluable review process within four months of the end of the workshop.

We receive great feedback on our review service:

"Trevor provided me with very helpful feedback after I sent him my draft. I thought this was one of the most vital parts to the case writing workshop, the opportunity to have such an experienced tutor provide insights and feedback on my case, individually. This really helped me shape my case and brought it to fruition. Thank you, Trevor!"


Trevor Williamson

Trevor Williamson’s enthusiasm for the case method dates back to 1976 when he was a final year Management Sciences student at UMIST in Manchester. For the past 27 years, up until his retirement in December 2018, as Programme Leader 'Financial Services' at Manchester Metropolitan University, he sought every opportunity to employ this approach to teaching and learning with his undergraduate and postgraduate students.

Trevor has been one of our tutors since 1999 and has designed and delivered over 75 case teaching and writing workshops at leading business schools around the world.

He was a participant in the International Teachers Programme at London Business School, UK, is a recipient of a Philip Law case writing scholarship from The Case Centre, and has had conversations with many bestselling case authors about their secrets for success. He looks forward to sharing his case writing insights and experiences with you. View Trevor's full profile


8 July 2020

9h-12.30h What makes an effective case?
Group review of a case written by Trevor
Critical considerations when planning to write a case
Enhancing engagement of students and adoption of a case by others
Discussion of case ideas with 'critical friends' 
12.30h-13.30h Lunch
13.30h-16.30h Review of opening paragraphs
Individual work on opening paragraphs
Group review
The case teaching note: its purpose and value 

9 July 2020

9h-12.30h Review of closing paragraphs
Individual work on closing paragraph
Group review of closing paragraphs
Case writing structures – the 'classic form' and the case 'map'
Group work on development and structure of cases and their teaching notes 
12.30h-13.30h Lunch
13.30h-16.30h Development of a teaching plan
Group presentations of case teaching plans
Opportunities to enhance the learning experience of students
Publication of cases
Open forum and action plans 

Please note that the programme may be subject to small changes.

Other information

Please refer to the course overview page for information about fees, the venue and accommodation.

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Contact us

Contact us
Please contact Hannah Blythin with any queries.
Hannah Blythin Hannah Blythin
Training and Events Developer
t +44 (0)1234 756411
e hannah@thecasecentre.org