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Case workshops, UK, July 2020

Workshop: Mastering Multimedia Cases

10 July 2020 at Manchester Metropolitan Business School, UK

We're sorry to confirm that due to the current worldwide situation with Coronavirus (COVID-19) we have taken the decision to postpone this workshop until 2021.

If you would like to register your interest in the event you can do so here:

Register your interest

Are you interested in teaching or creating a multimedia case but aren’t sure how to go about it? Would you like to gain the skills, insights and confidence you need to tackle multimedia projects and create a real buzz in the classroom? This one-day course will dispel the common multimedia myths and give you practical advice as well as key insights into working successfully with multimedia.


This workshop will be led by Roberto Alvarez, Associate Director of IE Publishing and High Impact Online Programs and Cynthia Bowles, Director of Projects at IE Publishing and High Impact Online Programs.

This is a unique opportunity to learn more about multimedia and digital interactivity from an institution that is renowned for its pioneering approach to this method of teaching and learning. Approximately 20% of cases used in IE Business School programmes are multimedia based on both face-to-face and blended programmes – and are extremely popular with both faculty and students.

Combining multimedia with the case method offers an exciting and powerful approach to teaching and learning in management education. In this workshop, you’ll have the opportunity to explore this approach and assess its benefits for use in your own teaching and case writing experience. The day will include contributions from the IE Publishing team and several experienced professors who will share practical tips and skills for maximising the benefits of multimedia cases and simulations, including the development of multimedia materials and implementing them in the classroom. Participants will gain confidence and share experiences in a friendly and supportive environment.

Find out more about IE Business School’s multimedia activities


This workshop will be of benefit to anyone interested in:

  • including and using technology in the classroom
  • using digital interactive materials with their students in both qualitative and quantitative subjects, particularly interactive cases
  • using single-player and multi-player simulations
  • developing multimedia materials
  • encouraging the use of multimedia materials at a school-wide level. 
Participants may include:
  • faculty and trainers from all sectors or disciplines within management education, teaching at any level from undergraduate to executive
  • faculty and trainers from a wide range of other disciplines with some connection to or interest in management education
  • business school publishing teams.


Participants will:

  • explore the learning benefits for students when using multimedia materials such as interactive cases, tutorials and simulations
  • discover the opportunities and challenges involved in teaching with multimedia materials
  • gain practical insights into developing a range of multimedia content
  • understand the pedagogical, operational and technical processes necessary to develop successful multimedia cases or simulations.
After the workshop participants will be able to:
  • approach teaching a multimedia case or simulation
  • include some elements of technology in the classroom with confidence
  • have a step by step guide into developing an interactive multimedia material
  • begin developing their own interactive materials. 


Roberto Alvarez and Cynthia Bowles

This workshop will be led by Roberto Alvarez, Associate Director of IE Publishing and High Impact Online Programs and Cynthia Bowles, Director of Projects at IE Publishing.

Rob is an expert on gamification, learning materials development, blended education, MOOCs and technology-supported education. Cynthia is responsible for a team of Project Managers and the development of projects, through all their phases, across three main areas: Interactive learning materials, MOOCs and SPOCs.


10 July 2020

  • Introduction to using technology in the classroom
  • Using multimedia cases and simulations: potential, possibilities and examples of materials
  • Implementing multimedia cases and simulations - part 1
12.30h-13.30h Lunch
  • Implementing multimedia cases and simulations - part 2
  • The process of developing multimedia cases and simulations
  • The panel of faculty on using and creating multimedia cases and simulations for the classroom.

Please note that the programme may be subject to small changes.

Other information

Please refer to the course overview page for information about fees, the venue and accommodation.

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Contact us

Contact us
Please contact Hannah Blythin with any queries.
Hannah Blythin Hannah Blythin
Training and Events Developer
t +44 (0)1234 756411
e hannah@thecasecentre.org