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Online case workshop, November-December 2020

Writing Effective Cases

25, 27 November and 1, 3, 10 December 2020
Five 90 minute synchronous online sessions, offline individual work, asynchronous coaching by the workshop tutors plus a full review with feedback of your case and teaching note after the workshop.

Are you new to case writing or keen to sharpen your case writing skills? This online workshop will give you the knowledge and confidence you need to create your own highly effective teaching cases. It is ideal for those with little or no experience of writing cases, as well as more experienced case authors, who want to learn even more about the ‘tricks of the trade’, and spend some time working on their ideas in a structured process approach that is formed around the idea of rapid prototyping.

Places on this workshop are limited to ensure an interactive online classroom experience for participants. We advise booking early to avoid disappointment.

Register now

Please note that the deadline for applications is 20 November 2020.


Participants will have the opportunity to take time out to develop an idea they already have, and form it into the first draft of a case and teaching note over the duration of the workshop. The workshop will be supported by a case writing workbook that provides structure and exercises, and guides participants through the case writing process. 

This workshop will be a combination of five synchronous, interactive sessions online using Zoom, and offline asynchronous individual and group work. Participants will be assigned pre-work to begin thinking about an idea for a case that they can work on during the workshop.


Session times below are in Greenwich Mean Time (GMT) United Kingdom flag. All sessions start at 16h (GMT), check the time in your time zone.

Session 1: What makes a good case?

Wednesday 25 November 2020 - 16h-17.30h (GMT)

You will receive a pre-workshop assignment in your joining instructions as preparation for this session. This will need to be submitted to the tutors by 16h on Monday 23 November.

  • What makes a good case?
  • The case development funnel.
  • Lead versus need.
  • Selecting a lead and need combination.
Individual homework will be set for submission to the tutors by midnight (GMT) on Thursday 26 November.

Session 2: Strategic decisions

Friday 27 November 2020 - 16h-17.30h (GMT)
  • Target participants.
  • Underlying issue(s) and learning objectives.
  • Case direction.
  • Timeline/cut-off.
  • Immediate issue.
  • Protagonist(s).
Individual and group homework will be set for submission to the tutors by midnight (GMT) on Sunday 29 November.

Session 3: Opening paragraph

Tuesday 1 December 2020 - 16h-17.30h (GMT)
  • Opening paragraph: joint review.
  • Tactical choices: structure, length, complexity, fictionality, teaching plan.
  • Outlining the case structure.
Individual and group homework will be set for submission to the tutors by midnight (GMT) on Wednesday 2 December.

Session 4: Everything you need to know before doing your research

Thursday 3 December 2020 - 16h-17.30h (GMT)
  • Case outline: joint review.
  • Case release - how to get it.
  • Preparing your case writing research.
  • Case writing conventions.
Individual homework will be set for submission to a workshop colleague by midnight (GMT) on Monday 7 December. Your colleague will provide feedback by midnight (GMT) on Wednesday 9 December.

Session 5: Finishing your case and teaching note

Thursday 10 December 2020 - 16h-17.30h (GMT)
  • Teaching note structure and content.
  • In-class testing of your case.
  • Publishing and promoting your case.
Your completed case and teaching note should be submitted to the tutors by Sunday 24 January 2021 so that they can provide written feedback on your drafts. 


This workshop will be of benefit to a wide audience, including:

  • faculty from any academic discipline who have little experience of writing cases for teaching purposes
  • those who are keen to begin writing cases or wish to enhance their case writing skills
  • business based trainers interested in preparing their own material for employee development.


Participants will:

  • investigate what makes a good case and the benefits of a teaching note
  • develop the confidence to write their own cases
  • learn tools and techniques of case crafting to enhance the quality of the learning experience of their students
  • prepare a draft case, teaching plan and teaching note.


Participants will develop:
  • a clear idea for a case and its use in class
  • opening and closing paragraphs
  • a case outline
  • a teaching plan and an outline for a teaching note
  • an action plan to finish the case study, with a committed deadline for completion.
Each participant will also be assigned a sparring partner for their case writing during and after the workshop.


Martin KuppMartin Kupp is an Associate Professor for Entrepreneurship and Strategy at ESCP Business School. Martin’s areas of expertise include strategic innovation, competitive strategy and organisational creativity. He has worked for clients such as Bosch, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Bertelsman.

He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. His recent book The Fine Art of Success looks at contemporary artists and what managers can learn from them. Martin has been one of our case workshop tutors since 2008. 

View Martin's full profile

Urs MuellerUrs Mueller is Associate Professor of Practice at SDA Bocconi School of Management and Affiliate Program Director at ESMT Berlin. An experienced (executive education) educator and author in the areas of Business Ethics, Strategy and Change Management, Urs enjoys the opportunity and privilege to regularly discuss with executives the dilemmas they face in their daily lives. 

Urs has written several bestselling and award-winning cases, and in 2020 won the Outstanding Case Teacher competition. He has been a workshop tutor since 2013. 

View Urs' full profile 

In response to the recent Coronavirus (COVID-19) outbreak Martin and Urs led a webinar on best practice for moving case teaching online quickly. Watch a recording of the webinar here.


Member organisations Non-member organisations
£575/€635/$750 £635/€700/$825

Find out if your organisation is a member
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See our terms and conditions for more information about fees, cancellations and transfers.

A minimum of one subsidised place for participants in developing countries is available on each event. If your organisation qualifies for our membership scheme for developing countries you may be eligible. Contact the events team for further details.

Register now

Please note that the deadline for applications is 20 November 2020.

Continued Professional Development

Did you know that attending this event can count towards* your Continued Professional Development (CPD) points? On completion of the workshop we’ll provide you with a certificate of attendance for you to submit to the organisation that records your CPD points.

*different organisations may have different requirements, please check with your individual provider.

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Contact us

Contact us
Please contact Hannah Blythin with any queries.
Hannah Blythin Hannah Blythin
Training and Events Developer
t +44 (0)1234 756411
e hannah@thecasecentre.org

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