Our US office is closed for Patriot's Day on 19 April 2021.

Free webinar - Teaching the Foundations of Blue Ocean Strategy through Cases

INSEAD Blue Ocean Strategy Institute logo14h-15h (BST), Wednesday 21 April 2021

Check the time in your time zone.

This free webinar is being offered by the INSEAD Blue Ocean Strategy Institute, in partnership with The Case Centre.

Experience an Online Blue Ocean Strategy Session

You are invited to participate in a blue ocean strategy session that will introduce the key concept and tools of blue ocean strategy using a case study.

Recognised as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy has been embraced by organisations and industries worldwide. Its popularity has grown in academia and the blue ocean teaching materials are being used in over 2,800 universities across almost every country in the world.

If you have been teaching blue ocean strategy or thinking about incorporating it in your curriculum, this webinar offers you an opportunity to see how it is being taught in undergraduate and graduate programmes. Through this webinar you will learn how to teach a highly effective blue ocean strategy session for students and executives alike.

Blue Ocean Strategy and Blue Ocean Shift

BOS book coversIn the past decade, we have seen that competing against rivals is no longer enough for companies to thrive and strive for future growth. The world’s leading companies achieved strong growth and earned brand recognition by creating 'blue oceans' of uncontested market space.

During the recent pandemic situation some companies have successfully pivoted toward capturing and creating new demand as they faced a more heightened degree of competition and depressed demand. Challenges exist as to how to create a new market space successfully. The international multi-million sellers Blue Ocean Strategy and Blue Ocean Shift provide a proven methodology to break out of bloody competition and create uncontested market space.

Blue ocean cases and teaching materials, available through The Case Centre, are designed for use in undergraduate, graduate and executive education.

About this free webinar

Antoinette Mills and Oh Young Koo

This 60-minute webinar will be hosted by Antoinette Mills from The Case Centre, and led by Oh Young Koo, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute.

During the webinar Oh Young will showcase how the foundations of blue ocean strategy can be taught using the case method, and will advise participants on which teaching materials to choose for a specific course.

The webinar participants will:

  • learn how to run a foundation session on blue ocean strategy that covers the fundamental concepts and framework developed by world-renowned INSEAD Professors W. Chan Kim and Renée Mauborgne
  • gain insights into incorporating blue ocean strategy in teaching modules and curriculum, not only in strategy courses but also in different fields of study
  • discover how to to find and order blue ocean cases from The Case Centre for use in the classroom.

The webinar will include a wrap-up Q&A session. We would love to interact with you to build the community of blue ocean faculty.

Who is this webinar for?

This webinar is highly recommended for those who have participated in Oh Young’s previous webinar Teaching Blue Ocean Strategy and Blue Ocean Shift as it deepens the understanding of the theory of blue ocean strategy. It is equally useful for faculty who are interested in teaching market-creating strategy, innovation, and entrepreneurship.

INSEAD Blue Ocean Strategy Institute

The INSEAD Blue Ocean Strategy Institute (IBOSI), co-directed by Professors W. Chan Kim and Renée Mauborgne, was created by INSEAD in recognition of the global impact Kim and Mauborgne’s theory of blue ocean strategy and shift have had in the fields of strategy and management, and in practice across the globe. IBOSI is dedicated to extending the research on Blue Ocean Strategy and Blue Ocean Shift and to creating breakthrough pedagogical materials on this topic for professors, researchers, and practitioners across the globe.


Register now

Accessing the webinar

The webinar will be run using Zoom. Registered participants will receive an email two days before the webinar with a link to join the session.

Share this page:

Contact us

Contact us
Please contact Hannah Blythin with any queries relating to this webinar.
Antoinette Hannah Blythin
Training and Events Developer
t +44 (0)1234 756411
e hannah@thecasecentre.org