Free webinar – An Introduction to Case Writing for Authors in the MEA Region

9h-10h (GMT), Monday 18 January 2021

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Male student at a laptop discussing a case

Are you based in the Middle East and African (MEA) region and new to case writing?

Sign up to this free webinar, which is only open to those who are located in the MEA region, and learn all about becoming a case author.

View our listing of MEA countries here.

About this free webinar

You will be introduced to the case writing process during this webinar. As part of the expert guidance you’ll receive, there will be plenty of tips and tricks to help you get the most out of writing cases. These techniques are suitable for authors writing about any subject and for any programme around the world.

Participants will learn:

  • the essential elements of a good case
  • how to plan and begin writing a case, including sources of inspiration and common pitfalls to avoid
  • how long a case should be
  • the common features of bestselling cases
  • the importance of the case teaching note
  • how to submit to the Case Focus journal.

The webinar will include a Q&A session.

About the presenters

Hazel Walker and Scott AndrewsThe webinar will be hosted by Hazel Walker from The Case Centre, and led by case expert, Scott Andrews.

Scott is a Principal Lecturer in Leadership and Head of Department for Marketing and Enterprise at the University of Worcester’s Business School; where he is also Programme Leader for Executive Education. A keen case teacher and writer, Scott has been a workshop tutor for The Case Centre since 1996, and has delivered case teaching, writing and learning workshops to private, public sector, academic and corporate clients across the globe.

Book your place now

Book a place

Places on this webinar are limited so we advise signing up early to avoid disappointment.

Accessing the webinar

The webinar will be run using Zoom. Registered participants will receive an email two days before the webinar with a link to join the session. A link to the recording will also be provided to registered participants after the event.

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Contact us

Contact us
Please contact Kate Cook with any queries relating to this webinar.
Kate Cook Kate Cook
Training and Events Manager

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