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Tutor profile: Martin Kupp

Martin KuppMartin Kupp is an Associate Professor for Entrepreneurship at ESCP Europe, Paris and a visiting professor at EGP Business School in Portugal and the European School of Management and Technology, Berlin. Before that Martin worked as a program director at ESMT, Berlin and a lecturer and research assistant at the University of Cologne, where he also received his doctoral degree.

Martin’s area of expertise lies in strategic innovation, competitive strategy and organizational creativity. He has worked for clients such as Bosch, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Bertelsmann. Martin’s current research interests focus on the relationship between arts and business, business strategy in technology markets, strategic and technology-enabled innovation. In these areas Martin has designed programs, workshops and regularly gives key note speeches.

Martin’s recent publications have appeared in California Management Review, MIT Sloan Management Review, Business Strategy Review, Info Journal, Financial Times, The Economist, The Economic Times of India and the Wall Street Journal. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. In 2008 he won at the EFMD case writing competition with his case on  Celtel Nigeria. His recent book “The fine art of success” was published 2011 at Wiley and looks at contemporary artists and what managers can learn from them. Martin has been one of our case method tutors since 2008.

Martin on the case method

In this video clip Martin addresses the questions: Why is the case method effective? Is teaching with cases rewarding? What makes a successful case in class? Why write your own cases?

Watch Martin's TEDx talk

In this clip filmed at a TEDxESCP event organised by students of ESCP Europe in Paris, Martin talks about how students should take charge of their education.


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Case method training
If you are interested in attending or arranging a case method workshop with Martin as the tutor please contact our Events Team.
Kate Cook Kate Cook
Training and Events Manager
t +44 (0)1234 756409
e kate@thecasecentre.org