Tutor profile: Mark Jenkins

Mark JenkinsMark is Professor of Business Strategy and Faculty Director at Cranfield University School of Management. Prior to joining Cranfield he held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group.

Mark's teaching, research and consulting activities focus on the areas of competitive strategy, and innovation. He is the author of a number of books on strategic management issues, including Performance at the Limit: Business Lessons from Formula One Motor Racing, Advanced Strategic Management and The Customer Centred Strategy. He has published numerous journal articles and is on the editorial boards of Long Range Planning, Organization Studies and the Journal of Management Studies. He has a particular expertise in the area of motorsport which he uses in both his teaching, consulting and research activities.

He is currently a member of the Research Excellence Framework (REF) panel for Business and Management and the Research Committee of the Association of Business Schools. He has also been chairman of The Case Centre's executive committee, strategy advisor to Samaritans and was a member of the RAE 2008 Panel for Business and Management.

Mark uses case studies in both his research and in his teaching on MBA and executive programmes. His cases, which include Formula One Constructors and Transforming the Prancing Horse, are amongst The Case Centre's bestselling cases.

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