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Tutor profile: Urs Mueller

Urs is an experienced (executive education) educator and author in the areas of Business Ethics, Strategy and Change Management, and enjoys the opportunity and privilege to regularly discuss with executives the dilemmas they face in their daily lives.

Urs currently serves as Associate Professor of Practice at SDA Bocconi (Milan, Italy) and Affiliate Program Director at ESMT Berlin (Germany).

After his studies of German Literature, Philosophy, and Art History at the Georg-August-Universität Göttingen (Germany) and the Université de Fribourg (Switzerland), Urs taught at the Georg-August-Universität, the Uniwersytet Mikołaja Kopernika (Torun, Poland) and the University of Illinois at Urbana-Champaign (U.S.).

During and after working on his PhD at the Georg-August-Universität, Urs worked as a management consultant for A.T. Kearney, where he served several international clients in different industries.

For the last 14 years, Urs has directed and taught various open (including ESMT’s flagship program “Executive Transition Program“) and customized executive education programs for customers such as Axel Springer, British American Tobacco, Coca-Cola, Commerzbank, Deutsche Telekom, Deutsche Bank, EnBW, Johnson&Johnson, Lufthansa, McDonald’s, METRO, Schaeffler and Symrise. Additionally, he teaches as visiting lecturer in different degree programs (Bachelor, Master level, MBA or EMBA programs) at ESMT Berlin, Porto Business School (Portugal), Berlin School of Economics and Law (Germany), ESCP Europe (Berlin), and the School for Executive Education and Development (Budapest, Hungary).

Urs is a best-selling and award-winning case author, and serves as visiting tutor on writing and teaching with case studies workshops for The Case Centre.

His work has frequently been featured or quoted in several leading media including BBC, BILD, Deutsche Welle, Financial Times, Handelsblatt, Spiegel Online, Süddeutsche Zeitung and The Times.

Urs on case writing

What makes a case exceptional and why write your own case?

Urs on case teaching

Why are cases so effective in the classroom and how can student participation be encouraged?

Urs on case method workshops

Urs explains the benefits of attending a case method workshop.

View synopsis of all tutor profiles

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Case method training
If you are interested in attending or arranging a case method workshop with Urs as the tutor please contact The Case Centre's Events Team.
Kate Cook Kate Cook
Training and Events Manager
t +44 (0)1234 756409
e kate@thecasecentre.org