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Author insight on featured cases
In this section authors from a wide variety of business schools talk about their writing and teaching experiences. Their comments offer you a unique insight into the case development process and their aims in writing the case. Some of these case profiles include a video clip of the author(s) discussing the learning objectives of their case.
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Case Method & Specialist Management Disciplines |
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Crisis in the Opera House: An Artist Relations Case Study Paul Saintilan Collarts (The Australian College of the Arts) Featured in June 2014 |
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Economics, Politics and Business Environment |
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Amazon in Emerging Markets Amy Nguyen-Chyung and Elliot Faulk WDI Publishing, William Davidson Institute Featured in March 2018 |
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Bulldogs Under the Carpet Maciej Kisilowski CEU Business School Featured in July 2011 |
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Demand and Supply Conditions in the Global Liquefied Natural Gas Industry: Effects on the Nigeria Liquefied Natural Gas Company Olumide Ijose CIBER Featured in September 2017 |
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Goldman Sachs and Its Reputation David P. Baron Stanford Business School Featured in February 2015 |
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IKEA in Saudi Arabia (A) Karthik Ramanna, Jerome Lenhardt and Marc Homsy Harvard Business Publishing Featured in February 2021 |
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Qatar: Poised for Success in Holding FIFA World Cup 2022? Abhijeet Poddar and S Nithya, Amity Research Centers Headquarters Featured in September 2015 |
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Making Ahmedabad Slum-Free Amit Patel University of Massachusetts Boston Featured in September 2018 |
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Patagonia’s Sustainability Strategy: Don’t Buy Our Products Francisco Szekely and Zahir Dossa IMD Featured in February 2019 |
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Revenue Flow and Human Rights: A Paradox for Shell Nigeria Aileen Ionescu-Somers and Ulrich Steger IMD - International Institute for Management Development Featured in December 2007 |
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Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free Trade Robert Z Lawrence and Anjani Datla Harvard Kennedy School Featured in June 2016 |
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The Economics of Amazon Jeremy Ghez HEC Paris Featured in February 2016 |
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The Treasury and the Global Financial Crisis Paul ‘t Hart and John Wanna The Australia and New Zealand School of Government (ANZSOG) Featured in May 2012 |
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Trump Says the WTO is a Disaster Peter Debaere University of Virginia Darden School of Business Featured in February 2020 |
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UCSD: A Cancer Cluster in the Literature Building? (A & B) Laurel C. Austin Copenhagen Business School Featured in February 2015 |
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Entrepreneurship |
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AB InBev: Brewing an Innovation Strategy Robert E Siegel and Amadeus Orleans Stanford Business School Featured in February 2019 |
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Barnana: Adventures in Upcycling Jeremy Dann USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies Featured in February 2021 |
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Boost M6700 (A) & (B): Buyer-Seller Negotiation Horacio Falcão and Heather Grover, INSEAD Kriti Jain, IE Business School Featured in February 2020 |
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Building a Business from Nature GV Muralidhara IBS Center for Management Researchs Featured in January 2015 |
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Desert Farms: Dromedary Dreams |
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Dropbox: 'It Just Works' Thomas R Eisenmann, Michael Pao and Lauren Barley Harvard Business Publishing Featured in February 2015 |
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Entrepreneurial Imagination: Ruth Handler and the Barbie Doll Valeria Giacomin and Christina Lubinski USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies Featured in June 2020 |
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Evisort: An AI-powered Start-up Uses Text Mining to Become Google for Contracts Daniel C Guetta Columbia CaseWorks, Columbia Business School Featured in November 2019 |
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Fairphone: Organising for Sustained Social Impact Onajomo Akemu, Gail Whiteman and Tao Yue RSM Case Development Centre Featured in March 2018 |
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Female Entrepreneurship: Creating The Highville, Fashion in a Click Sofia Esqueda, IESA Pablo Alamo, CETYS Universidad Featured in April 2021 |
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Founder CEO Transition at Code2040 (A) Fern Mandelbaum and Dione Chen Stanford Business School Featured in January 2021 |
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iDiscoveri Education Private Limited Iqbal Quadir and Richard Luecke, The Legatum Center for Development and Entrepreneurship at MIT Featured in April 2015 |
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Jacinda Ardern - Leading New Zealand Through the COVID-19 Pandemic Jitesh Nair IBS Center for Management Research Featured in November 2020 |
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Jungle Beer: An Entrepreneur’s Journey Christopher William Dula and Kapil Tuli Singapore Management University Featured in September 2015 |
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“Kickboxing” at Adobe Systems Jeremy Dann USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies Featured in January 2015 |
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NakedWine.com John W Mullins and Tiffany Putimahtama London Business School Featured in January 2017 |
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Scytl Eugenia Bieto, Luisa Alemany and Lourdes Urriolagoitia ESADE Entrepreneurship Institute (EEI) Featured in September 2017 |
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StudentCity.com William Bygrave and Carl Hedberg Arthur M Blank Center for Entrepreneurship Featured in December 2007 |
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Tamul Leaf Plates: Building an Inclusive Eco Enterprise in India’s Insurgency Affected Northeast Niraj Joshi CEPT University Featured in June 2017 |
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Team WIKISPEED: Developing Hardware the Software Way Martin Kupp ESCP Europe Linus Dahlander ESMT European School of Management and Technology Eric Morrow University of Oklahoma Featured in June 2014 |
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The Entrepreneurial Journey of a Manager Cristina Cruz Serrano IE Business School Featured in September 2017 |
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The Koorana Crocodile Farm John Thompson University of Huddersfield Phil Bretherton Charles Darwin University Featured in July 2009 |
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The SIMM Smartwatch and the Internet of Things: Designing a Business Model Ted Ladd Hult International Business School Featured in November 2017 |
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The trivago Way – Growing without Growing Up? Philipp Veit , Sabina Pielken and Stephan Stubner HHL gGmbH Featured in September 2018 |
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TikTok’s AI Strategy: ByteDance’s Global Ambitions Jason Davis, Minh Vo and Anne Yang INSEAD Featured in February 2021 |
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Tradition and Transition at the Harvard Business Review Jeremy Dann Greif Center for Entrepreneurial Studies at USC Marshall School of Business Featured in April 2016 |
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Nuru Energy: Financing a Social Enterprise & From Breakdowns to Breakthroughs Filipe Santos and Anne-Marie Carrick-Cagna INSEAD Featured in September 2013 |
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Made by Survivors: Business Solutions for a Social Problem Elizabeth Swanson Goldberg and Gaurab Bhardwaj, Babson College Featured in September 2015 |
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Simon Cohen John Mullins, Darice Gubbins and John Walker London Business School Featured in September 2013 |
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Thomas and Stacey Siebel Foundation and the Meth Project Laura Arrillaga-Andreessen and Victoria Chang Stanford Graduate School of Business Featured in September 2013 |
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Uber: A Next Generation Transportation Company for Everyone V. K. Gupta Institute of Management Technology, Ghaziabad Featured in February 2016 |
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Vincent Kobler: The Road to Entrepreneurship in China Donna Kelley Babson College Featured in December 2010 |
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Ethics and Social Responsibility |
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Arunachalam Muruganantham, A Social Entrepreneur Innovating in a Woman’s World Doris Rajakumari John Amity Research Centers Featured in November 2016 |
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Autonomous Vehicles: Technological Changes and Ethical Challenges Jacqueline Or, Ali E Abbas and Jeremy Dann USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies Featured in November 2018 |
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Betapharm: Be Different or Die André Habisch and Stephan Kaiser Katholische Universitat Eichstatt-Ingolstadt Petra Kinzel betapharm Arzneimittel GmbH Nigel Roome Solvay Business School Featured in December 2007 |
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Breaking the Code of Silence Syeda Maseeha Qumer, Debapratim Purkayastha and Vijaya Narapareddy IBS Center for Management Research Featured in March 2018 |
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British Petroleum: From Texas City to the Gulf of Mexico and Beyond Torben Andersen and Christine Bang Andersen Copenhagen Business School Featured in March 2018 |
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Coke in Kerala - case series Terry Halbert Temple University Featured in October 2006 |
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CSR and the Tobacco Industry: A Contradiction in Terms? Susan Schneider and Anca Pintilii GSEM Geneva School of Economics and Management Featured in February 2015 |
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CULT Girl: Responsible Management and Self-Management of Subjectivity at Work Rasmus Johnsen and Navid Baharlooie, Copenhagen Business School Featured in June 2015 |
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Defining the Purpose for Borussia Dortmund GmbH & Co. KGaA Urs Müller, Ulrich Linnhoff and Bernhard Pellens ESMT European School of Management and Technology Featured in April 2013 |
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ENEL: CSR and Performance Measurement (A) & (B) Anna Pistoni and Lucrezia Songini SDA Bocconi Featured in December 2007 |
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Enel's Innovability: Global Open Innovation and Sustainability Felipe Monteiro and Jose Miguel Garcia INSEAD Featured in February 2021 |
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Goldlake/Eurocantera Honduras Sinan Erzurumlu and Marty Anderson Babson College Assheton L. Stewart Carter Goldlake Group Featured in April 2014 |
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Hilton: Combating Human Trafficking in the Hospitality Industry David Nersessian Babson College Featured in January 2019 |
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IKEA in Russia: Ethical Dilemmas G. V. Muralidhara and Namratha V. Prasad ICFAI Business School (IBS) Featured in February 2016 |
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Kirat Housing Development Society Alvaro Sandroni and Farhad Aspy Fatakia Kellogg School of Management Featured in March 2018 |
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The Hong Kong-Macau-Zhuhai Bridge Proposal Howard Huscock John F Kennedy School of Government, Harvard University Featured in summer 2005 |
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The Impact of COVID-19 on the Mental Health of Health Care Providers J Corey Feist Darden Business Publishing Featured in November 2020 |
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innocent Drinks: Values and Value Robert Brown and David Grayson Cranfield University Featured in December 2007 |
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Magellan versus Quesada: To Mutiny or Not to Mutiny Urs Mueller ESMT European School of Management and Technolog Featured in September 2019 |
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Max Foundation: Saving Children's Lives Through Business Model Innovation Luk Van Wassenhove and Martijn Thierry INSEAD Featured in October 2011 |
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McDonald’s: Corporate Social Responsibility Challenge Magdalena Öberseder, Elisabeth Götze, Anna-Maria Saupper and Christian Wilhelmer WU Wirtschaftsuniversität Wien Featured in September 2014 |
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Meat Puppets. Ethical Dilemma in a Restaurant Setting Alexander Korchagin, Moscow State University Vera Cherepanova, Studio Etica Featured in February 2020 |
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Media Development Loan Fund (A) & (B) Swee Sum Lam and Gabriel Henry Jacob, Asia Centre for Social Entrepreneurship and Philanthropy, NUS Featured in April 2015 |
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Microsoft Bringing Technology to the Aging Population Maurizio Zollo and Robert Crawford SDA Bocconi Featured in December 2007 |
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Norsk Hydro ASA: Sustainable PVC at Hydro Polymers? N. Craig Smith and Josephine Brennan INSEAD Featured in December 2007 |
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President Trump Calling: Accept or Decline? Karthik Ramanna and Vidhya Muthuram University of Oxford Featured in February 2019 |
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Resourcing Rural Livelihoods in Kenya: Intersections Between Mining, Agriculture and Development Rochelle Spencer Murdoch University Featured in September 2020 |
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Robert Goodwin: Accelerating Social Impact at Mattel Marianne Szymanski and Megan Strawther USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies Featured in September 2017 |
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Sustainability as Opportunity: Unilever's Sustainable Living Plan Joanne Lawrence, Andreas Rasche and Kevina Kenny Hult Publishing Featured in March 2018 |
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The Black Rhino Trisha Bailey, Sierra Cook, Jared D Harris, R Edward Freeman and Jenny Mead Darden Business Publishing Featured in September 2012 |
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Through the Eyes of a Whistle-Blower Adam Waytz and Vasilia Kilibarda Kellogg School of Management Featured in January 2016 |
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TOMS Shoes: The Buy-one-give-one Social Enterprise Business Model Natascha Radclyffe-Thomas and Ana Roncha London College of Fashion Featured in February 2020 |
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Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy N Craig Smith and Erin McCormick INSEAD Featured in February 2019 |
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Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A) & (B) N. Craig Smith and Robert Crawford INSEAD Featured in December 2007 |
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Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A) & (B) Urs Müller and Shirish Pandit ESMT European School of Management and Technology Featured in April 2014 |
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Finance, Accounting and Control |
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African Bank Investment Ltd (ABIL): A South African Corporate Governance Failure Stephanie Giamporcaro and Matthew Marrian University of Cape Town Graduate School of Business Featured in June 2018 |
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H J Heinz M&A David P Stowell and Nicholas Kawar Kellogg School of Management Featured in February 2019 |
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Ferrari: The 2015 Initial Public Offering Michael J Schill and Jenny Craddock Darden Business Publishing Featured in February 2021 |
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Ferrari: Valuing the Prancing Horse Michael H Moffett Thunderbird School of Global Management Featured in January 2017 |
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Midas in Brazil Denis Gromb and François Sauvageot HEC Paris Featured in April 2021 |
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Prada’s Hong Kong IPO Denis Gromb and Alberta Di Giuli HEC Paris Featured in March 2018 |
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Roche’s Acquisition of Genentech Carliss Y. Baldwin, Bo Becker and Vincent Dessain Harvard Business School Featured in February 2015 |
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SMGE: Strategic Challenges and Performance Measurement in a Small-Sized Company Biljana Pesalj , Rotterdam Business School René Vieveen, Superior Manufacturing Group Europe Featured in April 2016 |
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Snap Inc's IPO (A) Marco Di Maggio Harvard Business School Featured in February 2020 |
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Spotify's Direct-Listing IPO Craig Dunbar, Stephen R Foerster and Ken Mark Ivey Publishing Featured in January 2019 |
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Strategic Actions in Challenging Times João Silva and Jose Antonio de Azevedo Pereira ISEG - Instituto Superior de Economia e Gestao (School of Economics & Management) Featured in February 2019 |
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Tradition-based Innovation for Strategic Change in Banking: Bank Muscat, A Bank in Movement Salvador Aragon, Celia de Anca and Khalid Al Hamdani IE Business School Featured in November 2015 |
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Underwriting a Privatization IPO: The Sale of Royal Mail plc Andrey Golubov University of Toronto Featured in September 2016 |
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Valuation of AirThread Connections Erik Stafford, Harvard Business School Joel L. Heilprin, Illinois Institute of Technology Featured in February 2016 |
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Vitality Group - Internationalization of Health Tec Albert Wocke, Robert Grosse and Maxine Jaffit Thunderbird School of Global Management Featured in June 2019 |
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Human Resource Management / Organisational Behaviour |
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Amazon as an Employer Jyotsna Bhatnagar and Shweta Jaiswal Thakur Ivey Publishing Featured in February 2021 |
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Amazon Career Choice: An Innovative HR Program M Vasudha Amity Research Centers Featured in September 2019 |
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Arlan Hamilton and Backstage Capital Laura Huang and Sarah Mehta Harvard Business Publishing Featured in January 2021 |
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Can Hospitals do Health Promotion? Making Hospitals a Place for both Care and Health through Health Promotion Shannon Sibbald and Ross Graham Case Centre - authors Featured in November 2018 |
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Corporate Entrepreneurship and Innovation at Google, Inc. Debapratim Purkayastha and Adapa Srinivasa Rao ICFAI Business School (IBS) Featured in February 2015 |
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Deborah Jamieson and the University College London Hospitals Julie Battilana, Anne-Marie Cagna, Thomas D'Aunno and Mattia Gilmartin INSEAD Featured in May 2007 |
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Detective Case and the April 2010 Shooting: Impact of Training, Communication, and Coordination of Critical Incidents in Policing Joy Jones Stockton University Featured in September 2018 |
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Developing a (Second) Career in the Global Luxury Industry Frederic Clement Godart, Brian Henry, Antoine Tirard and Claire Harbour-Lyell INSEAD Featured in January 2021 |
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Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture Debapratim Purkayastha IBS Center for Management Research Featured in February 2019 |
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Fighting an Invisible Crime: Protecting Girls in Guatemala Sara Hurtarte and Tim O’Loughlin Carnegie Mellon University Australia Featured in January 2016 |
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Firing a Hero? and It’s Bank Policy! Debapratim Purkayastha and Sid Ghosh ICFAI Business School (IBS) Featured in June 2015 |
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Jane Joins the Club: Diversity & Corporate Governance in Practice Roy Richards IE Business School Featured in January 2021 |
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Jan Van Hasenbroek (A): A 'Red-Pencil' Leader at a Crossroads Susan Goldsworthy, Kamran Kashani and Lisa Duke IMD Featured in September 2020 |
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Jordan Cohen at pfizerWorks: Building the Office of the Future Paddy Miller and Thomas Wedell-Wedellsborg IESE Business School Featured in April 2011 |
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K2: Against All Odds Elmar Kutsch Cranfield University School of Management, UK Markus Hällgren Umeå School of Business and Economics, Umeå University, Sweden Featured in January 2014 |
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Mirvac: Building Balance (A) & (B) Zoe Kinias and Felicia A Henderson INSEAD Featured in February 2020 |
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Paul McGinley – Leading a Multinational Team of Individuals Lisa Duke and Randall Peterson London Business School Featured in November 2017 |
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Satya Nadella at Microsoft: Instilling a Growth Mindset Herminia Ibarra, Aneeta Rattan and Anna Johnston London Business School Featured in February 2020 |
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The Acquisition Experiences of KazOil |
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Tony Hsieh at Zappos: Structure, Culture and Radical Change |
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Turn The Ship Around! (A) Jan Hagen and David Marquet
ESMT European School of Management & Technology GmbH
Featured in June 2017 |
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Leading Change at Michelin’s Shanghai Factory (A) & (B) Jean Lee and Rebecca Chung CEIBS Featured in June 2014 |
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Nora Lang: Pay Equity at FTS Matthew Sooy, Lauren Iuliani and W Spencer Ashby Ivey Publishing Featured in February 2021 |
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Novo Nordisk A/S - Integrating Sustainability into Business Practice Mette Morsing Copenhagen Business School Dennis Oswald London Business School Featured in December 2007 |
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Pushing the Right Buttons: Global Talent Management at KONE Corporation Adam Smale, University of Vaasa Ingmar Björkman and Johanna Saarinen, Aalto University School of Business Featured in February 2020 |
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Ricardo Semler: A Revolutionary Model of Leadership William W. Maddux, Roderick I. Swaab and Elin Williams, INSEAD Betania Tanure, BTA/Pontificia Universidade Católica de Minas Gerais (PUCMG) Featured in February 2016 |
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Samsung’s European Innovation Team Paddy Miller and Thomas Wedell-Wedellsborg, IESE Business School Featured in April 2015 |
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The Turnaround Man (A & B) and Harris Roberts (A, B & C) Herminia Ibarra and Mark Hunter INSEAD, France Featured in August 2008 |
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Yuliana Slashcheva: Is There Such a Thing as 'Female Leadership'? Elizaveta Lobanova and Andrey Shapenko Moscow School of Management SKOLKOVO Featured in September 2020 |
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Knowledge, Information and Communications Systems Management |
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Adopting a Learning Management System Rik Paul and Debapratim Purkayastha IBS Hyderabad, IFHE University Featured in January 2016 |
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Amazon’s Big Data Strategy Debapratim Purkayastha and Adapa Srinivasa Rao IBS Center for Management Research Featured in February 2019 |
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Apple's iPhone: Calling Europe or Europe Calling? Sandra Sieber, Josep Valor and Jordan Mitchell IESE Business School Featured in July 2008 |
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Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value Debapratim Purkayastha and Vinod Babu Koti ICFAI Business School (IBS) Featured in February 2020 |
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Electronic Medical Records at the ISS Clinic in Mbarara, Uganda Amy Madore, Julie Rosenberg Talbot and Rebecca Weintraub The Global Heath Delivery Project Featured in Septemeber 2012 |
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Evaluating the Cognitive Analytics Frontier Adam Robert Pah, Alanna Lazarowich and Charlotte Snyder Kellogg School of Management Featured in January 2019 |
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Disney Enters Streaming Space: Can it Disrupt the Disruptor? Syeda Maseeha Qumer and Debapratim Purkayastha IBS Center for Management Research Featured in February 2021 |
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Gillette’s ‘Shave India Movement’: Razor Sharp Against the Stubble (A) Srinivas K Reddy and Christopher Dula Singapore Management University Featured in March 2018 |
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Humanitarian Aid 2.0: Social Media Analytics and Stakeholder Engagement at the International Committee of the Red Cross Fabienne Bünzli and Martin Eppler University of St Gallen Featured in April 2018 |
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Online Marketing at Big Skinny Benjamin Edelman and Scott Duke Kominers Harvard Business School Featured in February 2015 |
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Multiasistencia on the Internet - case series Javier Busquets ESADE Featured in October 2006 |
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Nestlé Entangled! Braving the Maggi Noodle Crisis in India Asha Kaul Indian Institute of Management Ahmedabad Vidhi Chaudhri Erasmus University Rotterdam Featured in January 2018 |
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Netflix: Leveraging Big Data to Predict Entertainment Hits Debapratim Purkayastha and Tangirala Vijay Kumar ICFAI Business School (IBS) Featured in February 2016 |
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The Grommet: Managing Operations at a Fast-paced Start-up |
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The Set-up of Fast Track Surgery in Vascular Surgery: The Experience of a Pioneer Team in Northern Italy |
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Twittamentary: Crowdsourcing a Project Michael Netzley Singapore Management University Featured in June 2012 |
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Marketing |
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AccorHotels and the Digital Transformation: Enriching Experiences Through Content Strategies Along the Customer Journey David Dubois, Inyoung Chae, Joerg Niessing and Jean Wee INSEAD Featured in March 2018 |
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Accor: Strengthening the Brand with Digital Marketing Jill Avery, Chekitan S Dev and Peter O'Connor Harvard Business Publishing Featured in February 2019 |
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Airbnb: What's Next? Mario Capizzani,Tommy Kim and Stefan Obersriebnig IESE Business School Featured in June 2016 |
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Asahi Beer Enters the Russian Market Sergei Starov and Igor Gladkikh Graduate School of Management Ken Matsuno Babson College Featured in March 2012 |
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Caesar IT Services: Marketing Multiple Value Propositions in One Firm Stefan Stremersch and Silvia Bellezza IESE Business School Featured in June 2010 |
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City Lodge Hotel Group: Redefining Segments and Brands |
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Château Margaux: Launching the Third Wine |
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Coca-Cola Spain: Branding 2.0 Julián Villanueva, Guillermo Armelini and Julie Michelle Ziskind IESE Business School Featured in January 2013 |
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Destination Frankfurt - Redefining Germany's Financial Capital Lauren Ugur International School of Management Featured in June 2017 |
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Dollar Shave Club: Disrupting the Shaving Industry Jamie Anderson, Karin Kollenz and Nader Tavassoli London Business School Featured in February 2021 |
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Domestic Arcade, Inc. and the Release of Wayne Reynolds's Offsides IV Leslie MacKrell and Eric Pliner Zicklin School of Business, Baruch College This case is part of the Reaching Out MBA LGBT Case Collection Featured in March 2011 |
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Don Bosco Museum's Digital Experimentation Teidorlang Lyngdoh XLRI Xavier School of Management Featured in June 2019 |
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Expanding the Traditional Retail Model: Douglas' Path Towards a Multichannel Beauty Platform Werner Reinartz and Nico Wiegand University of Cologne Featured in April 2021 |
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Five Guys: Developing a Promotional Strategy for the Future Fabrizio Di Muro Ivey Publishing Featured in September 2019 |
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Glossier: Co-Creating a Cult Brand with a Digital Community Jill Avery Harvard Business Publishing Featured in November 2019 |
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Ford Motor Company in India: Developing the Ford Figo Debapratim Purkayastha and R Muthukumar IBS Center for Management Research Featured in January 2013 |
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Futbol Club Barcelona Anita Elberse Harvard Business School Featured in November 2015 |
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Game of Thrones TV Series: HBO’s Integrated Marketing Strategy Syeda Maseeha Qumer, Debapratim Purkayastha and Vinod Babu Koti IBS Center for Management Research Featured in June 2018 |
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GE Healthcare India (A), (B) and (C) Wolfgang Ulaga and Athanasios Kondis IMD Featured in February 2016 |
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IKEA – Global Brand Communication Carmen Abril Barrie IE Business School Featured in September 2018 |
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Jamie Oliver - A Recipe for Failure |
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Kate Spade New York: Will Expansion Deepen or Dilute the Brand? Eva Ascarza and Keith Wilcox Columbia University Featured in April 2016 |
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Kobe Influencer Marketing: Building Brand Awareness via Social Media Patricia Lui and Lipika Bhattacharya Singapore Management University Featured in February 2021 |
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L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai |
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M-KOPA Solar: Using Digital Disruption to Connect the World’s Poor |
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Magic Water Saver: Driving Sustainability at the Bottom of the Pyramid Shilpa Madan, Nanyang Technological University Sanjaya Singh Gaur, Sunway University Featured in April 2016 |
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Michel et Augustin Cookies: Culinary Adventures Competing Against Food Industry Giants Hernán Bruno and Hilke Plassman INSEAD Featured in April 2014 |
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Michelin Fleet Solutions: From Selling Tires to Selling Kilometers Chloé Renault, Frédéric Dalsace and Wolfgang Ulaga HEC Paris Featured in February 2015 |
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Molson Canada: Social Media Marketing Deborah Compeau and Israr Qureshi Ivey Publishing Featured in September 2012 |
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Monte-Carlo Société des Bains de Mer, Case (A): Creating the Most Luxurious Resort in the World Marika Taishoff International University of Monaco Featured in June 2020 |
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Nusr-Et: Sustaining the Personality Brand Nazli Wasti, Middle East Technical University Scott Andrews, University of Worcester Featured in April 2020 |
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Predicting Consumer Tastes with Big Data at Gap Ayelet Israeli and Jill Avery Harvard Business School Featured in February 2020 |
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Pricing the EpiPen: This is Going to Sting Thomas J Steenburgh Darden Business Publishing Featured in January 2017 |
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Quiz Kerala: Spreading Knowledge Aravind Reghunathan and Joshy Joseph Indian Institute of Management Kozhikode (IIMK) Featured in January 2019 |
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Red Bull: The Anti-Brand Brand Nirmalya Kumar, Sophie Linguri and Nader Tavassoli London Business School Featured in May 2006 |
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Reinventing Officer’s Choice Whisky: Spoiled for Choice Tanuka Ghoshal, Geetika Shah and Arun Pereira Indian School of Business Featured in January 2018 |
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category Pierre Chandon, Yakov Bart, Steven Sweldens and Raquel Seabra de Sousa INSEAD Featured in October 2010 |
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Prashant Malaviya and Swati Srivastava
INSEAD Featured in October 2008 |
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Starbucks China: Facing Luckin, the Local Disruptor
Nirmalya Kumar, Sheetal Mittal and Stephen Eryung Chu
Singapore Management University Featured in April 2020 |
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TomTom: Mapping the Course from B2C to B2B Steven Sweldens, Stefano Puntoni, Niela Kleinsmith and Tao Yue, Rotterdam School of Management, Erasmus University Matthieu Campion, TomTom Automotive Featured in February 2020 |
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TomTom: Mapping the Course from B2C to B2B Steven Sweldens, Stefano Puntoni, Niela Kleinsmith and Tao Yue, Rotterdam School of Management, Erasmus University Matthieu Campion, TomTom Automotive Featured in February 2021 |
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Turbulence on the Tarmac Debapratim Purkayastha and Siddharth Ghosh IBS Center for Management Research Featured in February 2019 |
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The New York Times Paywall Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee Harvard Business School Featured in February 2016 |
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The Roy René Confectionery is 100 years: celebrating brand heritage to sustain a new strategy Fabien Pecot, The York Management School Virginie de Barnier, Universite Aix Marseille Featured in February 2021 |
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Value Selling at SKF Service (A), (B) & (C) Kamran Kashani and Aimée DuBrule IMD Featured in April 2014 |
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Vibram Five Fingers Cathy Briest-Breda INSEEC Featured in June 2016 |
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With a Little Help from “Nuestros Amigos”: Hispanics and Kidney Transplants Julie Hennessy Kellogg School of Management Featured in January 2017 |
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Production & Operations Management |
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787 Dreamliner: Cleared for Take Off? Vitaliano Fiorillo, Raffaele Secchi and Silvia Zamboni SDA Bocconi School of Management Featured in April 2013 |
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Marc Sachon and Jordan Mitchell
IESE Business School Featured in May 2007 |
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Apple and Conflict Minerals: Ethical Sourcing for Sustainability Debapratim Purkayastha and Adapa Srinivasa Rao ICFAI Business School (IBS) Featured in February 2020 |
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Apple Inc.: Managing a Global Supply Chain P. Fraser Johnson and Ken Mark Ivey Business School Featured in February 2016 |
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Ant Financial (A) Feng Zhu, Ying Zhang, Krishna G Palepu, Anthony K Woo and Nancy Hua Dai Harvard Business Publishing Featured in February 2021 |
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Boeing’s Strategic Initiative: Raw Material Supply Chain Risk Mitigation Prakash Sathe University of Michigan Featured in January 2020 |
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Everything is Connected: A New Era of Sustainability at Li & Fung Hau L Lee and Sheila Melvin Stanford Business School Featured in March 2018 |
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Faurecia Digital Transformation Carlos Cordon, Amit Kumar Singh, Yanik Cantieni and Marco Amici IMD Featured in November 2019 |
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Global or Local? Making Location Decisions in Supply Chain Design Jas Kalra, Jens Roehrich and Brian Squire University of Bath Featured in April 2019 |
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Johannesburg Hospital Pharmacy Optimising Operations Debashis Basu and Tessa Murray Wits Business School, University of the Witwatersrand Featured in June 2008 |
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Markdown Pricing Optimization at Bloomingdale's (A) and (B) Wei Ke, Constantinos Maglaras and Garrett van Ryzin Columbia CaseWorks, Columbia Business School Featured in February 2019 |
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Massachusetts General Hospital's Pre-Admission Testing Area (PATA) Kelsey McCarty Massachusetts General Hospital Jérémie Gallien London Business School Retsef Levi MIT Sloan School of Management Featured in March 2012 |
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New Look: Competing through the Design-Supply Chain Interface Omera Khan Cranfield University School of Management Featured in July 2009 |
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Nike Football Team Sports: Agility as an Engine for Growth Marc Sachon and Jordan Mitchell IESE Business School Featured in January 2010 |
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Open Innovation at Siemens Karim R. Lakhani, Katja Hutter and Stephanie Healy Pokrywa Harvard Business School Johann Füller Innsbruck University School of Management Featured in February 2015 |
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Picante Mexican Grill: A New Delhi Experience Gal Raz, Elliott N Weiss, Rajkumar Venkatesan, Samuel E Bodily and Gerry Yemen University of Virginia Featured in January 2015 |
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Pioneering Healthy Quick Service Food: The Case of YO! Sushi Marc Day Henley Business School Featured in October 2011 |
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Recruit Japan: Harnessing Data to Create Value Howard Yu, Thomas W Malnight and Ivy Buche IMD Featured in February 2017 |
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Unilever Production Cluster in Tula: Zero Non-hazardous Waste to Landfill in Ten Months Andrey Shapenko Moscow School of Management SKOLKOVO Featured in November 2017 |
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ZARA: Staying Fast and Fresh Felipe Caro UCLA Anderson School of Management Featured in April 2013 |
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Strategy and General Management |
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Agarwal Packers and Movers: Competing for "Moving" Experiences Tulsi Jayakumar Ivey Publishing Featured in June 2016 |
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A Grand Entrance? Li Ning's Emergence as a Global, Chinese Brand Johannes Meuer, Barbara Krug, Tao Yue and Lori DiVito Rotterdam School of Management Featured in September 2011 |
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Angry Birds: Lead Your Feathery Team into Battle Now! Rovio’s Internationalization to Japan Miikka J Lehtonen, Fernando Pinto Santos and Irina Mihailova Aalto University School of Economics Featured in November 2017 |
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Apple and its Suppliers: Corporate Social Responsibility Sun Hye Lee, Kamel Mellahi and Michael Mol Ivey Publishing Featured in February 2019 |
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Apple Inc. in 2012 David B. Yoffie and Penelope Rossano Harvard Business School Featured in February 2015 |
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Johanna Mair and Mark Fruechtnicht
IESE Business School Featured in July 2009 |
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ALDI in Australia Tom Osegowitsch and Markus Goelz The University of Melbourne Featured in March 2012 |
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ALDI: The Hard Discount Phenomenon - different ways to use this case Daniel Corsten, Nirmalya Kumar, Sophie Linguri and Akhila Venkitachalam London Business School Featured in July 2010 |
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ALDI: The Hard Discount Phenomenon Daniel Corsten, Nirmalya Kumar, Sophie Linguri and Akhila Venkitachalam London Business School Featured in May 2006 |
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Amazon Marketplace: Sustaining Strategic Innovation Jeffrey Beck, Karen Sedatole, Judith Whipple, Yemisi Bolumole, Jeff Cohu, Harrison McKnight, Antoinette Tessmer and Lu Zhang Ivey Publishing Featured in June 2020 |
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Billion or Bust! Growing a Tech Company in Texas Becca Braun Braun Ink Featured in April 2021 |
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From Botswana to Namibia: Getting the Trans-Kalahari Railway on Track Katrina Simon-Agolory Namibia Business School Featured in November 2018 |
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Bread for the Chinese: ‘If All Chinese Eat Just One Slice a Year, We’ll Strike it Big' René Ruettimann Zurich University of Applied Sciences, School of Management and Law Featured in June 2015 |
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British Petroleum Paul Strebel and Brian Rogers IMD Featured in May 2012 |
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Celtel Nigeria: Towards Serving the Rural Poor Jamie Anderson, TiasNimbas Business School Martin Kupp, European School of Management and Technology, Berlin Featured in November 2009 |
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China Aviation Oil Stewart Hamilton and Jinxuan (Ann) Zhang IMD Featured in December 2008 |
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CitizenM Hotels: Service Operations & Business Model Innovation Bob Lillis, Chris van der Hoven and Keith Goffin Cranfield University School of Management Featured in January 2013 |
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Cola Wars Continue: Coke and Pepsi in 2010 David B. Yoffie and Renee Kim Harvard Business School Featured in February 2015 |
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Crowdtesting with testCloud – Managing the Challenges of a Crowdsourcing Intermediary Jan Marco Leimeister University of St. Gallen Featured in September 2013 |
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Domino's Pizza: Business Continuity Strategy During the Covid-19 Pandemic Debapratim Purkayastha and Hadiya Faheem IBS Center for Management Research Featured in November 2020 |
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easyJet The Web's Favourite Airline Brian Rogers and Nirmalya Kumar IMD Featured in spring 2000 |
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Equity Crowdfunding – Symbid Entering the US Willem Hulsink, Jennie Dvorak, Joost van Houwelingen, Maria Klipper and Marcus Paulsson RSM Case Development Centre Featured in January 2015 |
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Expanding into New Theme Park Markets: The Case of Ferrari Mark Esposito and Lisa Xiong IE Business School Featured in April 2020 |
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John L Thompson and John Day
University of Huddersfield Featured in April 2018 |
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FC Schalke 04 eSports: Decision Making in a Changing Ecosystem
Sascha L Schmidt and Florian Holzmayer WHU - Otto Beisheim School of Management Featured in April 2019 |
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Africa Arino, Pinar Ozcan, Jordan Mitchell and Brian Hohl
IESE Business School Featured in June 2009 |
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Forbidden City: Launching a Craft Beer in China Christopher A Bartlett and Carole Carlson Harvard Business Publishing Featured in September 2020 |
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Formula One Constructors Mark Jenkins Cranfield University School of Management Featured in September 2012 |
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Greatview: Challenger of Tetra Pak (A) Gary Liu and Anna Wang CEIBS (China Europe International Business School) Featured in January 2014 |
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Gucci: Positive Luxury Ashok Som and Lavinia Ricciolio ESSEC Business School Featured in January 2020 |
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Hello bank! The Birth of a Mobile Bank Steve Muylle and Stijn Viaene Vlerick Business School Featured in February 2015 |
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Hideaway Resort – Maldives Thomas Durand CNAM - Conservatoire National des Arts et Métiers Featured in January 2018 |
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Iberdrola: A Utility's Approach to Sustainability and Stakeholder Management Tanguy Jacopin and Joan Fontrodona IESE Business School Serge Poisson-de Haro IESE Business School & HEC Montréal Featured in December 2007 |
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IBM in China: Designing a Stakeholder Assessment Team & IBM in China: Responding to a Government's Social Initiatives Steven White CEIBS - China Europe International Business School Featured in December 2007 |
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illycaffè: Value Creation through Responsible Supplier Relationships
Francesco Perrini and Angelo Russo SDA Bocconi Featured in December 2007 |
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Jack Ma at Alibaba: Building a Learning Organisation Herminia Ibarra, Jessica Spungin and Rohin Borpujari London Business School Featured in January 2020 |
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JM Huber: A Family of Solutions Benoît Leleux and Anne-Catrin Glemser IMD Featured in November 2015 |
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Lady Gaga - Born This Way? Jamie Anderson and Jörg Reckhenrich Martin Kupp, ESMT European School of Management & Technology GmbH Featured in June 2011 |
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LEGO Group: Building Strategy Darren Meister and Paul Bigus Ivey Business School, Canada Featured in January 2014 |
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Long-Term Orientation in the Benedictine Monastery of Admont |
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Médecins Sans Frontières and the 2014 Ebola Disaster in West Africa (A) and (B) Jamie Rundle, Sheffield University Management School. William Vannier, Médecins Sans Frontières Featured in January 2020 |
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NayaMed (A) and (B) Costas Markides and Lisa Duke, London Business School Daniel Oyon, HEC Lausanne Featured in September 2015 |
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NHS Jobs: Using Digital Platforms to Transform Recruitment Across the English & Welsh National Health Service Mark Thompson Cambridge Judge Business School Featured in November 2016 |
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OCBC – Integrating Strategic Acquisitions Danielle Yew and Neo Boon Siong NTU Asian Business Case Centre Featured in January 2018 |
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One Game to Rule Them All Hanna Halaburda, William Collis, Rob McKeon and Ivan Nausieda Harvard Business School Featured in March 2012 |
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PMI's Vision of a Smoke-free Future: Can a Tobacco Company Be Sustainable Vanina Farber and Natalia Olynec IMD Featured in June 2020 |
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Role Plays: Board Process Simulation Stanislav Shekshnia INSEAD Featured in November 2015 |
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A Russian MacDonald's - Fantasy or Reality: Managing the Growth of Chainaya Lozhka Company Galina V Shirokova and Olga R Verkhovskaya Graduate School of Management St. Petersburg State University Featured in December 2007 |
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Ryanair: Flying Too Close to the Sun Ciaran Heavey and Dorota Piaskowska Ivey Publishing Featured in February 2021 |
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Ryanair - The Low Fares Airline: Whither Now? Eleanor O'Higgins University College Dublin (UCD) Featured in May 2011 |
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SDF Internationalization: A Family Business, from Its Local Beginnings to International Expansion Gabriella Lojacono and Marzia Sesini SDA Bocconi Featured in June 2019 |
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Sense Worldwide: Transforming the Rules of Innovation (A) & (B) Patrick Reinmoeller Cranfield University School of Management Alessandro Giudici Cass Business School Featured in September 2014 |
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Semsom US: Market Entry in New York City Lorenz Graf-Vlachy Universität Passau Featured in April 2018 |
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Siemens Key Account Management: Lost in Central Asia? George Yip and Tao Yue RSM Case Development Centre Featured in January 2013 |
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“Sin Taxes” and Health Financing in the Philippines |
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'Smart Vehicles in a Smart World': Can Ford's New Strategy Help It Fight Disruption? Geeta Singh and Syeda Maseeha Qumer IBS Center for Management Research Featured in November 2019 |
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SMS for Life (A), (B) & (C) Donald A. Marchand and Anna Moncef IMD Featured in June 2014 |
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Stable Diet: Growing within an Expanding Niche Denis Harrington and Chris O'Riordan Waterford Institute of Technology Featured in May 2006 |
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Stakeholder Management: The High-speed Train Through Castellbisbal (Barcelona) Tamyko Ysa, Joan Playà and Paula Gràcia ESADE Featured in November 2009 |
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Strategic Leadership and Innovation at Apple Inc Loizos Heracleous and Angeliki Papachroni Warwick Business School Featured in April 2013 |
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Studio 100: A Growth Story of a Showcase in Show Business |
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Svenska Handelsbanken: Sustaining Growth in a Decentralised Organisation Hamish Scott Ashridge Business School Featured in July 2010 |
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SySDSoft: A Local Player in the Global Market Iman Seoudi, Hend Mostafa and Basma Bishay El-Khazindar Business Research and Case Center Featured in June 2019 |
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Tesla's Entry into the US Auto Industry Donald N Sull and Cate Reavis MIT Sloan's LearningEdge Featured in September 2019 |
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Tesla's Entry into the US Auto Industry Donald N Sull and Cate Reavis MIT Sloan's LearningEdge Featured in February 2021 |
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Tesla Motors Eric Van den Steen Harvard Business School Featured in February 2016 |
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Tesla Motors Business Model Configuration; Case Study Update; from Tesla Motors to Tesla Erwin Hettich and Günter Müller-Stewens University of St. Gallen Featured in February 2020 |
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Tesla Motors: Disrupting the Auto Industry? Jeffrey H Dyer and Nathan Furr INSEAD Featured in March 2018 |
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The Camden Coalition of Healthcare Providers: Weighing Opportunity with Capacity Sophia D Arabadjis and Erin Sullivan Harvard Medical School, Center for Primary Care Featured in April 2018 |
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The Dollar Shave Club: Can the Unilever Deal Add Sheen? Vasudha M. Amity Research Centers Featured in June 2018 |
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The TAG Heuer Carrera Connected Watch: Swiss Avant-Garde for the Digital Age (A) & (B) Felipe Monteiro INSEAD Featured in March 2018 |
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The Thomas Cook Group, Plc Strategic Turnaround: A CEO For a Season Filipe Morais Henley Business School, The University of Reading Featured in November 2018 |
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The Marvel Way: Restoring a Blue Ocean |
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The Rise of Samsung Electronics Volrad Wollny and Roman Maurer University of Applied Sciences Mainz Featured in January 2014 |
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The Volkswagen Group: Reaching for the Top Guenter Mueller-Stewens and Joachim Stonig University of St Gallen Featured in November 2016 |
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Together We Lead the Way: Action for Blind People Joins the Royal National Institute of Blind People Scott Moeller and Kieran Hawkes Cass Business School Featured in September 2014 |
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Uber: Changing the Way the World Moves Youngme Moon Harvard Business Publishing Featured in March 2018 |
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Using Satellite Data to Insure Livestock: IBLI and the Development of the World’s First Insurance for African Pastoralists Iddo Dror, Shreya Maheshwari and Andrew Mude International Livestock Research Institute Featured in February 2016 |
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Virgin Mobile UK Jamie Anderson TiasNimbas Business School, Netherlands Martin Kupp ESMT European School of Management and Technology, Germany Featured in December 2010 |
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Waste Concern - Turning a Problem into a Resource Johanna Mair and Jordan Mitchell IESE Business School Featured in December 2007 |
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Zara in China and India Nirmalya Kumar, Sheetal Bhardwaj and Havovi Joshi Singapore Management University Featured in June 2018 |
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Zara: Responsive, High Speed, Affordable Fashion Nirmalya Kumar and Sophie Linguri London Business School Featured in May 2006 |
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Zoom Video Communications: Eric Yuan's Leadership During COVID-19 Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez Harvard Business Publishing Featured in November 2020 |
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Zopa.com Jamie Anderson and Martin Kupp ESMT - European School of Management & Technology Featured in April 2007 |
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Specialist case series
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Blue Ocean Strategy cases and book chapters A comprehensive set of pedagogical materials on blue ocean strategy is available from The Case Centre. A professor can use these materials to teach blue ocean strategy in the MBA and executive classrooms, workshops, and in the company setting. Featured in January 2010 |
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Cases from the INSEAD Humanitarian Research Group Cases from the INSEAD Humanitarian Research Group focusing on the challenges of managing humanitarian aid. Featured in December 2008 |
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ESSEC Institute for Research and Education on Negotiation (IRENE) Aurélien Colson ESSEC Business School. Featured in June 2015 |
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FocusAsia: Business leaders case study and video series Asia Case Research Centre, The University of Hong Kong Featured in October 2006 |
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Gulf-based cases from Amity University This collection of nine cases was developed for GETEX 2012 by faculty at Amity University Research Centers in India and Dubai. Featured in April 2012 |
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Internal Dimensions of Corporate Responsibility Peter Hardi and Boleslaw Rok Kozminski University; CEU Business School; Graduate School of Management, St. Petersburg University; and CSR Ukraine Community. Supported by ABIS Featured in April 2015 |
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Mainstreaming corporate responsibility Twelve case studies were developed as part of a three-year project on Curriculum Development for Mainstreaming Corporate Responsibililty, sponsored by the European Academy of Business in Society and led by London Business School initially, and then by the INSEAD Social Innovation Centre. Featured in December 2007 |
Share your experience
If you have recently registered a case with us and would like the chance to talk about your experience of writing and teaching it please contact Antoinette.
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Antoinette Mills Media and Systems Development Manager t +44 (0)1234 756416 e antoinette@thecasecentre.org |
