
Category winner:
Apple and Conflict Materials: Ethical Sourcing for Sustainability
This case won the Production and Operations Management category at The Case Centre Awards and Competitions 2020. #CaseAwards2020
Presentation of the trophy for the Production and Operations Management category 2020 | |
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Celebrating the winUnfortunately, due to the Coronavirus pandemic, we were unable to present the authors in person with their trophies for winning the Production and Operations Management category in 2020. Even though we couldn't make it to India, their trophies have started to! We are delighted to celebrate Debapratim and Adapa's win by sharing this picture of Debapratim and his award - congratulations! Discover more about the winning case below. Debapratim also won the Knowledge, Information and Communication Systems Management category in 2020. Find out more about the Case Awards here. |
The case |
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Apple and Conflict Materials: Ethical Sourcing for Sustainability
Teaching note |
The authors |
Debapratim Purkayastha and Adapa Rao SrinivasaDebapratim talks about their pride of winning the award and the importance of remembering the reason for writing a case in the first place. Special feelingDebapratim said: “It is very special to win an award in the highly competitive Production and Operations Management category for the first time.” Dealing with modern day slavery
Catering for allHe explained: “I always try to capture the interesting situations that arise in the real world with all its richness and complexity and bring it into a classroom. These situations often do not necessarily fall into watertight compartments – strategy, marketing, operations. So, while this Apple case is very useful in an Operations Management/Supply Chain Management class, it can be equally useful in a Strategy or a Business Ethics/Corporate Sustainability class. As an instructor, you can go deep into a specific subject area with this case or even approach it from a multi-disciplinary perspective.” Shaping the future of students
Follow-up caseDebapratim concluded: “While it is becoming increasingly important for MNCs to tackle the issue of modern slavery, it is usually not an easy solve as the supply chains are often unique, opaque and with multiple layers. High quality cases on this critical theme are also few. So, as an instructor, if you are looking for a follow-up case, you may try out this Nestlé case.” About the authors
Debapratim Purkayastha is Dean (Case Research Center) at ICFAI Business School (IBS).
Adapa Rao Srinivasa is a Case writer at ICFAI Business School (IBS). |