
Category winner:
Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
This case won the Knowledge, Information and Communication Systems Management category at The Case Centre Awards and Competitions 2020. #CaseAwards2020
Presentation of the trophies for the Knowledge, Information and Communication Systems Management category 2020 | ||
![]() |
![]() |
Celebrating the winUnfortunately, due to the Coronavirus pandemic, we were unable to present the authors in person with their trophies for winning the Knowledge, Information and Communication Systems Management category in 2020. Even though we couldn't make it to India, their trophies have! We are delighted to celebrate Debapratim and Vinod's win by sharing these pictures of them with their awards - congratulations! Discover more about the winning case below. Debapratim also won the Production and Operations Management category in 2020. Find out more about the Case Awards here. |
The case |
|
Interested in finding out more? |
![]() Download the case and teaching noteEducators can login to view a free educator preview copy of this case and its teaching note.
Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
Teaching note |
The authors |
Debapratim Purkayastha and Vinod Babu KotiDebapratim and Vinod talk about big data and share their case writing tips. HonouredVinod said: “I am extremely honoured to receive such a prestigious award from The Case Centre, popularly dubbed the Case Method Oscars! “I am earnestly grateful for the recognition I have received for my effort which would not have been possible without the guidance and support of my Dean, Debapratim Purkayastha, who gave me an opportunity to associate with him in writing this case.” Predicting the future
“The topic is very contemporary to current business trends and the case helps the students to be updated with the organisational readiness to welcome latest changes in technology for better performance. The case discusses in detail how Procter & Gamble adapted the big data through different tools like Decision Cockpit and Business Sphere.” StrategyVinod commented: “The case helps understands many strategic, as well as technical aspects of big data and business analytics, and how they are implemented in a fast-moving consumer goods (FMCG) like Procter & Gamble. “Not only does it help understand the opportunities and challenges in implementing a big data strategy, but also the significance of accessibility to information in an organisation and how its functioning can be transformed through the availability of real-time data. “The case enables a discussion on ways in which big data could be productively employed in an organisation in some of the key business functions.” Debapratim added: "Educators may like using our other case, Consumer Research at Procter & Gamble: From Field Research to Agile Research, as a follow-up, as it shows how the pioneers of marketing research is now leveraging big data for agile research. Identifying the right information
"Most importantly, people new to case writing should work with more experienced case writers to hone their skills in case writing.” About the authors
Debapratim Purkayastha is Dean (Case Research Center) at ICFAI Business School (IBS).
Vinod Babu Koti is a Research Associate at ICFAI Business School (IBS).
|