
Category winner: TOMS Shoes: The Buy-one-give-one Social Enterprise Business Model
This case won the Ethics and Social Responsibility category at The Case Centre Awards and Competitions 2020. #CaseAwards2020
Presentation of the trophy for the Ethics and Social Responsibility category 2020 | |
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Celebrating the winUnfortunately, due to the Coronavirus pandemic, we were unable to present Natascha in person with her trophy for winning the Ethics and Social Responsibility category 2020 with Ana. Even though we couldn't make it to Natascha, her trophy did! We are delighted to celebrate Natascha’s win by sharing this picture of her and her award - congratulations Natascha! Discover more about Natascha and Ana’s winning case on TOMS Shoes below. Find out more about the Case Awards here. |
The case |
Who – the protagonist
Blake Mycoskie, TOMS founder.
What?TOMS is a privately-held for-profit social enterprise. For every pair of shoes TOMS sells, it donates another.
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TOMS Shoes: The Buy-One-Give-One Social Enterprise Business Model
Teaching note |
The authors |
Natascha Radclyffe-Thomas and Ana RonchaNatascha and Ana discuss students’ interest in this case and writing about a topic you’re passionate about. GratifyingNatascha said: “It is enormously gratifying to win such a prestigious award. Something that started as a case you’ve researched, written and taught in your own personal teaching context, is being taught and discussed in classes around the world, is a fantastic thought.” Global interest
Framing the narrativeNatascha added: “We both found the one-for-one business model fascinating when we first came across it, so it was interesting to find out more about TOMS by asking ourselves the whats, hows and whys of the business, and then the challenge came as how to frame a narrative that would capture students’ imagination and put them right at the centre of the case.”
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