
Competition winner: TomTom: Mapping the Course from B2C to B2B
This case series won the Outstanding Case Writer Competition at The Case Centre Awards and Competitions 2020. #CaseAwards2020
Presentation of the trophies for the Outstanding Case Writer Competition 2020 | ||
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Celebrating the winUnfortunately, due to the Coronavirus pandemic, we were unable to present the authors in person with their trophies for winning the Outstanding Case Writer Competition in 2020. Even though we couldn't make it to the Netherlands, the trophies have started to! We are delighted to celebrate the win by sharing these pictures of Stefano and Matthieu with their awards - congratulations! Discover more about the winning case on TomTom below. Find out more about the Case Awards here. |
The case |
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TomTom: Mapping the Course from B2C to B2B
Teaching note
Background note |
The authors |
![]() Steven Sweldens, Stefano Puntoni, Niela Kleinsmith, Tao Yue and Matthieu CampionSteven, Stefano, Niela, Tao and Matthieu discuss their delight at winning the competition and how industry-change makes for a compelling case. Plenty of competitionThey said: “We the authors, as well as the school, are delighted! Although this is not the first time that an RSM case has won a Case Centre award, it is the first time that we have won the Outstanding Case Writer competition – a category that has many excellent case writers from all over the world competing for it. We are highly honoured.”
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Additional material |
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