
Featured case: FC Schalke 04 eSports:
Decision Making in a Changing Ecosystem
The case |
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FC Schalke 04 eSports: Decision Making in a Changing Ecosystem |
The authors |
![]() Sascha Schmidt and Florian HolzmayerSascha and Florian discuss the growing eSports market and how the subject works well in cases. Growing marketSascha explained: “When we started our research for the case, the eSports market was growing strongly; market growth predictions were already exceeded. As such, several new games, teams, or sponsors came into play. A number of eSports initiatives in football could be observed, with Schalke 04 being one of the most prominent ones. “In addition, the market was experiencing professionalisation activities on many levels. This dynamic environment made writing this case continuously interesting.” The power of field researchHe said: “Tim and Alexander’s insights were irreplaceable. Their first-hand insights on Schalke 04 eSports and the subsequent digital transformation throughout the entire football club provided the backbone for the case. Their thoughts on the eSports market and their future planning for Schalke 04’s eSports engagement enabled further depth and width in content that you can find in the case.”
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